As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Top Five Ways to Increase Home Care Sales in 2018
There’s a reason people make resolutions; a new year is a clean slate, a fresh opportunity to make the improvements necessary to reach your goals. For home care businesses, a new year is the perfect chance to improve your services, recruit better caregivers, and most of all, increase home care sales. In our ever-evolving and fiercely competitive industry, growing home … Read More
Asking People What They Think About Your Home Care Business: Not a Cake Walk, But Full of Rich Rewards
Recently, one of our staff members ordered a child’s birthday cake from a small, local bakery, requesting a dinosaur theme. Imagine her delight upon picking up the perfectly designed cake, and discovering that the baker had also included a dinosaur cupcake and small toy for the child at no charge, explaining her own son’s shared love of dinosaurs. Of course, … Read More
Build a Bounty of Good Reviews for Your Home Care Agency
As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time to reflect on the things that have brought us joy, but for home care agency owners, it’s also a good time to appreciate something that … Read More
Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More
Home Care Marketing Tip: Encourage the Sandwich Generation to Add a Side Order of Social Life
A day in the life of a baby boomer caregiver – part of the sandwich generation – consists of a delicate balancing act of shuttling kids to sports practice, dance lessons, musical instrument instructions, medical appointments, school or camp, giving her all to her career, taking care of the infinite commitments required to manage a home, and carving out as … Read More
Creating a Data-Driven Marketing Strategies for Home Care
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Home Care Agencies: Here’s How to Break Through the Biggest Barrier to In-Home Care
Guest blog post by Matthew Cappell, CEO, FHS SeniorCare Payment Solutions The benefits to in-home care are undisputed: The ability to age in place where it’s most comfortable. The independence to choose when and what to eat, when and where to sleep, what activities to engage in, with whom you want to spend your time. Given the choice between remaining at home … Read More
How to Attract and Keep the Best Millennial Caregivers With These Creative Caregiver Recruiting Ideas
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More
Marketing Your Home Care Business: Telling Your Story in a Brand New Way
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More
Assess the Quality of Your Home Care Marketing Content with This Quick Checklist
Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your agency – on your website, in your brochure, on the phone with inquirers? Are they crafted together in a compelling way that causes referral sources … Read More
Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care
Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives. As technology has made our lives faster and more efficient, many of us are seeking the same “hacks” or efficiencies in our day-to-day lives. Enter … Read More
Hello, My Name Is…Lunchmeat: When Home Care Marketing Experts Become Home Care Consumers
It’s official: several members of the corecubed team, who have been providing the aging care industry with marketing content, branding and design services, SEO and more, are now stepping into the shoes of those to whom our materials are targeted: the sandwich generation. With our combined decades of experience in the aging care market, and with others on our team already firmly … Read More
Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer
Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is … Read More
Top Home Care Marketing Trends in 2017
Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More
Share the Love and Increase Home Health Care Leads with a Customer Love Campaign
Love is in the air, and there’s nothing home care agencies love more than clients. Your very services are based around that love and the desire to help people live their best lives. But there’s another way to show your love for both current and potential clients and referrals, and all it takes is a little marketing ingenuity. For way … Read More
Give Your Clients the Gift of Useful Senior Care Information
What's one of the best gifts you can give your senior care clients? Find out in our latest home care marketing blog post.
Warm Up Your Home Care Marketing With Heat Maps
Don't let your home care website performance go cold! Find out how using heat maps can improve engagement and help get better results.
Top Ways to Thank Home Care Clients, Caregivers & Referral Partners
If you’re a home care agency owner, you’re probably thankful for your clients, referral partners, and employees, not just in November, but all throughout the year. Find out how to show your thanks in our latest blog post.
Home Care Marketing Talents So Good They’re Spooky
Find out what the members of team corecubed dress up as for Halloween and why in our latest blog!
Online Home Care Reviews: Can You Prevent the Bad and Keep the Good?
Is there a way to prevent negative online reviews while encouraging positive ones? Find out in our latest home care marketing blog post.
Decoding Facebook’s New Algorithm and What It Means for Home Care Social Media Marketing
What's up with the new Facebook algorithm and how will if affect your home care marketing? Find out in our latest blog post.
Health Information Is the Single Most Searched Internet Topic
Find out why health information is the most searched topic on the Internet and how SEO can help lead searchers to your virtual front door.
Hands In for the Value of Home Care!
Home care agencies are crucial to filling in the gaps and providing the much-needed care of our growing aging population. Learn more about how to maintain the value of home care in our latest blog post.
Reach for the Stars: The Rising Influence of Online Reviews on Home Care Marketing
How can you encourage happy clients to leave more positive online reviews for your home care agency? Find out here.