Category Archive

Marketing Your Home Care Business: Telling Your Story in a Brand New Way

Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More

Assess the Quality of Your Home Care Marketing Content with This Quick Checklist

Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your agency – on your website, in your brochure, on the phone with inquirers? Are they crafted together in a compelling way that causes referral sources … Read More

Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care

Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives. As technology has made our lives faster and more efficient, many of us are seeking the same “hacks” or efficiencies in our day-to-day lives. Enter … Read More

Hello, My Name Is…Lunchmeat: When Home Care Marketing Experts Become Home Care Consumers

It’s official: several members of the corecubed team, who have been providing the aging care industry with marketing content, branding and design services, SEO and more, are now stepping into the shoes of those to whom our materials are targeted: the sandwich generation. With our combined decades of experience in the aging care market, and with others on our team already firmly … Read More

Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer

Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is … Read More