It’s not the presidential election or the Kardashians. No, it’s not even the summer Olympics. If you want to know what most people are looking for online at any given time, health information is the single most searched topic. And, with record numbers of aging baby boomers retiring and an increasing number of older adults living with multiple chronic illnesses, it makes perfect sense.
Consider the typical home care decision maker: let’s call her Jane. Jane is a middle-aged wife and mother with a full time job and an elderly mother. When Jane notices changes in Mom’s behavior – asking questions over and over, withdrawing from friends and family, confusion – where does Jane go first to research what might be going on and who can help? The Internet, of course.
In fact, 80 percent of consumers go online for health info, and 66 percent of American web users look online for information about a specific disease or medical problem. Still, when many in-home care business owners plan their marketing, SEO strategy often gets left by the wayside. Need further convincing? Here are a few more reasons why your agency should be investing in home care SEO:
- Google Loves Great Content: Google is more focused than ever before on the content of your website. If you’re not regularly posting fresh content relevant to home care consumers, usually in the form of blogs, your website’s search rankings will suffer. Since millions of people are searching for health information, blogging about trending aging topics like Alzheimer’s disease, Parkinson’s, etc. can help get your agency in front of new eyes.
- Your Competitors Are Doing It: If you think your competitors aren’t leveraging SEO, you’re fooling yourself. In today’s fiercely competitive home care market, everyone wants to be found first in an online search, and a solid SEO plan is how you make that happen. If you let your competition win the SEO race, you’re handing them dozens of clients that could have very well been your own.
- Social Media Has Become Even More Important: Many people lump SEO and social media into different marketing categories, but they actually work together. Social media creates a place for others to share your website content, review your business, and engage with your staff and clients who’ve used your services, all of which bolsters your SEO rankings. Also, don’t forget that four out of ten consumers use social media to find reviews of health care businesses before making decisions about who to work with, and one in three social media users post about their health care experiences. Social media marketing can lead to some powerful and positive word-of-mouth marketing, and a bump in your search rankings.
With search trends for health information on the rise, investing in SEO is more important than ever for home care agencies. Your business needs to have an SEO strategy in place if you are interested in outpacing the competition and growing your client base. The home care SEO and content marketing experts at corecubed not only understand the ever-changing world of SEO and how to create winning marketing campaigns, but we also have an in-depth knowledge of the home care industry and home care buyers and how to best reach potential clients and referrals. Let us take your SEO to the next level. Contact us today to learn more.