Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More
How Keyword Mapping Helps Attract Qualified Home Care Leads
In the care industry, getting your company’s name in front of the people who need your services has always been the main marketing goal and challenge. The best way to reach qualified leads online is through a robust SEO plan that includes keyword mapping. Keyword mapping helps agencies better position their care websites to rank well in searches. But what … Read More
8 Tax Deductions Home Care Agency Owners Often Miss
You know all too well that it takes money to make money. Running a home care agency is no exception. Fortunately, there are several tax deductions that can help you save money on your tax bill. Unfortunately, many home care agency owners miss out on some of these deductions simply because they aren’t aware of them. Let’s talk about eight … Read More
Visiting Home Care Referral Partners in Person: Top Tools for Sales Success
It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More
How Can You Overcome Objections to the Price of Home Care?
When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More
Want to Bring in Additional Private Duty Business? Do This!
In today’s highly competitive home care market, running a profitable home care agency requires multiple lines of business and revenue streams. Many successful home care company owners have found that they can achieve this by accepting long term care insurance (LTCI) and VA benefits. These two revenue streams come with more cost flexibility than other contractual streams of revenue. With … Read More
The #1 Overlooked Strategy to Drive a Steady Stream of Care Business
When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More
Three Big Mistakes Home Care Owners Make and How to Avoid Them
A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More
Grow Your Senior Care Agency With Facebook
The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More
3 Competitive Home Health Care Sales and Marketing Trends You Can’t Afford to Miss
Home care agencies all around North America have revamped their sales and marketing strategies to fit the post-pandemic home care landscape—are you behind? Be the first to know about the latest 2022 trends. Home care agencies are doing better than they have been for the last 4 years. Agencies experienced a 7.3% client increase on average last year, surpassing the … Read More
Increase Client Conversion Rates in Home Care Advertising with Warm Messaging
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More
Using Google Ads to Market Home Care
Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More
Applying What Aristotle Knew About Persuasion to Home Care Sales
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More
Selling in Place: Strengthening Relationships During the COVID-19 Crisis
COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is a time of adjustment for everyone, there are crucial steps your home care agency sales and outreach team can take now to strengthen key relationships, … Read More
Score More Runs for Your Agency with the Right Coach
With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of … Read More
Home Care Nation: Will Your Agency Get the First Impression Rose?
Whether you’ve been part of Bachelor Nation since the show launched 19 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom home care agencies can glean about making the best first impression and standing out from the competition. In the show, contestants pull out all the … Read More
Improve Your Home Care Inquiry Management Process in 2020 with These Tips!
We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More
Make Your List and Check It Twice! 10 Holiday Home Care Marketing and Sales Strategies
Home for the holidays: it’s more than just a song. One in three Americans are traveling to visit family, commonly leading to the discovery of the change in condition of loved ones that leads to a spike in home care inquiries. Is your agency prepared to handle them? The key is to implement a marketing and sales strategy with touches before, during, and after … Read More
Talking Turkey: Five Ways Home Care Agencies Can Get a Leg Up in 2019
As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as … Read More
Sherlock Home Care: Benefits of Mystery Shopping Your Agency
The home care industry is at its most competitive, and figuring out how to get ahead can feel like a great mystery. The good news is that you don’t need to hire Sherlock Holmes to get the inside info you need to succeed. Mystery shopping helps companies assess the competition to gain better insight into how other businesses stack up … Read More
Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
How corecubed Clients Are Growing Home Care Sales with Customized Sales Training
“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More
Top Five Ways to Increase Home Care Sales in 2018
There’s a reason people make resolutions; a new year is a clean slate, a fresh opportunity to make the improvements necessary to reach your goals. For home care businesses, a new year is the perfect chance to improve your services, recruit better caregivers, and most of all, increase home care sales. In our ever-evolving and fiercely competitive industry, growing home … Read More
Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More
Conquer Your Greatest Home Care Sales Challenges
Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present in the home care industry. No matter how skilled you are or how practiced your pitch is, home care sales is the most competitive it … Read More
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