We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More
Make Your List and Check It Twice! 10 Holiday Home Care Marketing and Sales Strategies
Home for the holidays: it’s more than just a song. One in three Americans are traveling to visit family, commonly leading to the discovery of the change in condition of loved ones that leads to a spike in home care inquiries. Is your agency prepared to handle them? The key is to implement a marketing and sales strategy with touches before, during, and after … Read More
Talking Turkey: Five Ways Home Care Agencies Can Get a Leg Up in 2019
As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as … Read More
Sherlock Home Care: Benefits of Mystery Shopping Your Agency
The home care industry is at its most competitive, and figuring out how to get ahead can feel like a great mystery. The good news is that you don’t need to hire Sherlock Holmes to get the inside info you need to succeed. Mystery shopping helps companies assess the competition to gain better insight into how other businesses stack up … Read More
Fix It and Flip It: How Home Care Marketing Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
How corecubed Clients Are Growing Home Care Sales with Customized Sales Training
“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More
Top Five Ways to Increase Home Care Sales in 2018
There’s a reason people make resolutions; a new year is a clean slate, a fresh opportunity to make the improvements necessary to reach your goals. For home care businesses, a new year is the perfect chance to improve your services, recruit better caregivers, and most of all, increase home care sales. In our ever-evolving and fiercely competitive industry, growing home … Read More
Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More
Conquer Your Greatest Home Care Sales Challenges
Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present in the home care industry. No matter how skilled you are or how practiced your pitch is, home care sales is the most competitive it … Read More
It’s Elementary: Matching Your Home Care Sales Style to Another’s Buying Style = Success!
Have you ever walked into a room full of people you’ve never met, and naturally gravitate towards a particular type of person? Maybe you’re quiet and reserved, and feel most comfortable seeking out other like-minded companions. Or it could be just the opposite; perhaps you’re energized by those with a bubbly personality. Did you realize that just as we have … Read More
Brownies and Tchotchkes: How Not to Nurture a New Referral Relationship
Making new friends is easy; it’s keeping them that takes work, particularly in the business world. A new business relationship requires attention and nurturing in order to grow, just like a personal relationship. In the home care industry, salespeople often receive comprehensive training on how to schmooze with potential referral partners, but not much training for what comes next. If … Read More
Get a LEG Up on the Competition with Our Simple Home Care Sales Acronym
It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures company longevity and the potential to not only enjoy a successful business, but to know that your agency is having a direct impact on quality of life for older adults. But as … Read More