It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home … Read More
Is Your Care Company Website Attracting People or Leaving Them Lost?
For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive … Read More
Can AI Be Used to Create Care Marketing Content?
AI has arrived, unpacked its bags, and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is swiftly on its way to becoming a regular part of our daily lives, impacting everything from high school students’ essays to the care industry. However, it’s been somewhat of a rocky start for AI in content marketing. As with … Read More
How Keyword Mapping Helps Attract Qualified Home Care Leads
In the care industry, getting your company’s name in front of the people who need your services has always been the main marketing goal and challenge. The best way to reach qualified leads online is through a robust SEO plan that includes keyword mapping. Keyword mapping helps agencies better position their care websites to rank well in searches. But what … Read More
Visiting Home Care Referral Partners in Person: Top Tools for Sales Success
It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More
The Best Social Channels for Home Care Marketing
Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More
Why Warm Messaging Matters in Home Care Marketing
In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More
How Can You Overcome Objections to the Price of Home Care?
When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More
Care Companies: If Asking for Online Reviews Frightens You, Read This!
Does asking for online reviews of your care company strike fear in your heart? Are you afraid you’ll be shocked by a negative review and not know how to respond? Online reviews don’t have to cause a fright. At corecubed, we’ve seen it all—the good, bad, and ugly of reviews—from consumers and caregivers alike. We’ve also helped hundreds of care … Read More
Three Big Mistakes Home Care Owners Make and How to Avoid Them
A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More
Homecare Marketing Tips: Don’t Overlook These New Hire Retention Tools
Guest blog post by Sterling Miles of Caregiver Jobs San Diego You have put out a great job posting. Now the applications are rolling in. It appears as though your work is completed. But is it? Receiving a large number of applications from a job posting is excellent. There is an exciting possibility in knowing that there are many qualified … Read More
Listen and Learn: Benefits of Recording Your Inquiry Calls
“This call may be recorded for quality and training purposes.” It’s a line we’ve all heard when on hold with customer service. In fact, we’ve heard it so much that we may never have thought twice about what it actually means for a company. But recording inquiry calls can reveal a wealth of valuable information. Is your company listening in … Read More
Create a Home Care Website that Generates More Calls
Whether you’re in need of your first-ever home care website or your existing one needs to be retired, these strategies will help you achieve your ultimate goal: attract new clients and caregivers and encourage them to start a conversation with your home care company. Visually Appeal to Your Ideal Customers Visual appeal is crucial. Research shows that you have just … Read More
Grow Your Senior Care Agency With Facebook
The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More
Translating SEO Terminology for Home Care Digital Marketing
According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily … Read More
How to Get Consumers and Caregivers to Choose YOUR Home Care Company
Do you remember the first time you fell in love – how your heart fluttered at the realization that you had perhaps found THE one? Wouldn’t it be great if you could emulate that level of response from your website visitors? As corny as it may sound, capturing the attention of your target audiences and maintaining their interest in what … Read More
Improve SEO for Home Care with These Expert Tips
“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!” If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of elder care marketing and SEO experts has compiled the information you need to make the best decisions for … Read More
Home Care Marketing Solutions: Recruiting Through Marketing
In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: effective recruiting tactics to bring in more caregivers? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are … Read More
Turbocharge Caregiver Recruitment Through a Marketing Lens
There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients. As you … Read More
The Unexpected Key to Effective Home Care Leadership: Cognitive Humility
We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially in home care leadership: humility. Cognitive humility is, in fact, … Read More
Finish the Year With Strong Case Manager Relationships
As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More
Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online
It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
Is Your Home Care Marketing HIPAA Compliant?
If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More