Top 5 Dos and Don’ts of Email Marketing for Home Care Agencies

With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward. As you work on this, be sure not to overlook a fundamental digital tool that plays a crucial role in your agency’s ability to nurture and convert prospects into clients: Email. In fact, email remains the most … Read More

Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly

Porch Visit in a Pandemic

At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More

10 Must-Reads for Anyone Who Works in Home Care

While it looks totally different this year, September still heralds the start of the school year and a season that we associate with learning. To that end, we want to share some reading recommendations from some of our team members and home care agency clients – books that have helped shape and elevate their views of older adults, advanced their … Read More

Our Latest Home Care Marketing Awards: Helping Our Clients Shine

We’re delighted to announce our recent winning of 12 National Mature Media Awards℠, honoring the nation’s best marketing, communications, educational materials, and programs for older adults.  Winners were chosen by a distinguished panel of judges from across the U.S. who hold years of experience and expertise in the mature market industry. Gold Award recipients (including corecubed) represent the top five percent … Read More

Sizing Up the Competition and Assessing Your Agency’s Weaknesses

In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business in the first place.  But how do you know if every inquiry that comes into your agency is being handled with a first-rate level of care? And, how can you accurately set the bar for excellence if you don’t know what competitors are offering?   One of … Read More

Selling in Place: Strengthening Relationships During the COVID-19 Crisis

Selling in Place: Strengthening Relationships During COVID-19

COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is a time of adjustment for everyone, there are crucial steps your home care agency sales and outreach team can take now to strengthen key relationships, … Read More

Home Care Nation: Will Your Agency Get the First Impression Rose?

home care first impression

Whether you’ve been part of Bachelor Nation since the show launched 16 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom home care agencies can glean about making the best first impression and standing out from the competition. In the show, contestants pull out all the … Read More

Improve Your Home Care Inquiry Management Process in 2020 with These Tips!

inquiry management

We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More

Changes in the Home Care Industry Provide Opportunities for Growth

home care marketing solutions

Paul Kusserow is the President and Chief Executive Officer for Amedisys, the largest independent provider of home health, hospice and personal care services in the United States. As an industry veteran, Kusserow recognizes the growing pains and opportunities associated with change in the home health industry. Kusserow highlights two changes in the home health industry: one, the introduction of patient … Read More

The Advantages of Working With A Google Partner

google marketing partner

As the owner or manager of a home care agency, your days are probably filled with paperwork, fulfilling staffing needs, and most importantly, providing top-notch care for clients and their families. The last thing you want to think about at the end of the day is search engine optimization (SEO), pay–per–click advertising (PPC), or website updates and analytics. While you are aware of the importance of … Read More

How to Rev Up Visibility of Your Home Care Website

website visibility

There are two questions we receive regularly from home care agency owners:  “How can I attract more customers online?” and “How can I attract more caregivers online?”   In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it.   With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More

Recruitment Marketing Strategy: Your Home Care Agency Survival Kit

recruitment marketing strategy

In the recently released Home Care Pulse 2018 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 117 million Americans will need care by 2020. This dramatic increase in the older adult population signals the importance of a recruitment marketing strategy with creative recruiting ideas to attract current caregivers and newcomers to the career. While there is no magic bullet to … Read More

A Win/Win: Our Award-Winning Marketing Materials Make Your Agency Shine!

healthcare marketing

We’re delighted to share the news that we’ve been honored by Marketing Healthcare Today Magazine and Creative Images, Inc. with four 2019 Aster Awards: three gold and one silver. The Aster Awards recognize outstanding home health care professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind.   Judged on creativity, layout and design, functionality, … Read More

SEO and PPC: How Home Care Agencies Are Using Search Strategies to Soar

For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC home care ads can … Read More

How To Emphasize Quality to Overcome Home Care Cost Objections

home care marketing

As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart … Read More

Factors to Look for When Selecting Quality In-Home Care for Your Senior Loved One

home care marketing solutions

If you’ve decided in-home care is an appropriate solution to help your parent as he or she is aging in place, you’ve probably begun completing your due diligence by asking for recommendations from friends and family members, researching online reviews for local agencies, and possibly even scheduling interviews with prospective home care agencies or individual caregivers in an effort to … Read More

Sherlock Home Care: Benefits of Mystery Shopping Your Agency

senior care marketing mystery shopping banner

The home care industry is at its most competitive, and figuring out how to get ahead can feel like a great mystery. The good news is that you don’t need to hire Sherlock Holmes to get the inside info you need to succeed. Mystery shopping helps companies assess the competition to gain better insight into how other businesses stack up … Read More

In-Home Care Is Critical in the Changing U.S. Health Care Industry

elder care marketing image

Twenty-five years ago, when Allen Hager, executive chairman of Risemark and founder of Right at Home, first got into home care, 8% of the United States GDP was spent on health care. Today, it’s nearly 18% and expected to hit 20% within the next several years. Hager explains that escalating costs and a societal responsibility to provide long-term care for … Read More

How the Home Care Industry Is Working to Meet the Needs of Today’s Consumers

marketing to seniors

Choosing a home care agency for a senior loved one can be confusing. There are a number of questions that must be navigated to determine whether home care is covered through Medicare or Medicaid, and if so, how much is covered? There are also questions about the level of care needed. Does the senior need skilled nursing assistance, companionship, or … Read More

In-Home Care Is Preventative Health Care

Elder Care Marketing

Historically, health care in the United States has functioned by addressing crisis. For older adults, that may mean hospitalization due to illness, a chronic health condition, or a fall. Unfortunately, once a senior enters the hospital for treatment, a cycle of readmission can ensue, with patients getting better and being discharged, only to return with a complication, or similar issue. … Read More

Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency

home care marketing

Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More

Plan Ahead to Help Seniors Age in Place

elder care marketing

Help Choose Home Podcast: Interview with Steven H.  Landers, MD, MPH, President and CEO of the Visiting Nurse Association Health Group, Inc. While there is much uncertainty in the world today, one thing we can count on: we are all getting older. Aging brings about change, but aging doesn’t have to bring about a loss of independence as you evaluate … Read More