Positioning Your Agency as ‘Worth It’: Building a Strong Home Care Company Brand

Building a Strong Home Care Brand

Families across the country are struggling. Millions struggle to balance caring for children and older loved ones. These days, many also struggle with balancing finances. With costs rising for everything from groceries to care services, it can be challenging for families to determine how best to spend their hard-earned dollars. Still, as the demand for home care services continues to … Read More

Best Practices: Your Time Is Valuable

Home Care Best Practices: Your Time Is Valuable

Most home care agencies understand the value of a customer, but they should also understand the value of time spent on day-to-day operations. Time is a commodity, just like a home care service. So if an agency is spending time doing manual processes that could be automated and streamlined, they are wasting one of their most valuable resources. Your time … Read More

Generating Trust with Home Care Referral Partners

Generating Trust with Home Care Referral Partners

  From the moment a referral partner recommends a care company to the ongoing collaboration between agencies and partners, trust is the invisible thread that binds them together. Imagine this scenario: a family faces the daunting task of finding the right care solution for their loved one. They turn to a trusted referral partner—a healthcare provider, social worker, or physician—for … Read More

Build Local Awareness of Your Care Company With Social Media Marketing

Build Local Awareness of Your Care Company With Social Media Marketing

Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your … Read More

The Top Five Things to Know About Home Care Management Software

The Top Five Things to Know About Home Care Management Software

  If your home care agency has trouble completing daily tasks using outdated methods, it’s time to make things more efficient. Moving from manual processes to an unfamiliar technology can seem daunting, but there are some significant benefits to using software instead of paper or even spreadsheets. Once you’ve done the hard part of hiring a home care software vendor … Read More

The Power of Personal Stories in Home Care Marketing

How to Use Personal Stories in Home Care Marketing

  Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance. The same is … Read More

Get the Most Out of Your Home Care Software

Get the Most Out of Your Home Care Software

  For an agency to be successful in the home care space, owners and operators should invest in home care management software. No matter which system an agency chooses, ensuring the business gets the most out of that software is important. Whether it’s a brand new home care agency that’s shopping around for the best fit for their new business … Read More

Elevate Your Care Marketing Strategy for 2024

Elevate Your Care Marketing Strategy for 2024

Now that we’ve turned the calendar page and become somewhat accustomed to replacing “2023” with “2024,” it’s time to focus on goals for the year ahead. Specifically, what aspects of your home care marketing strategy could use some recalibration? What worked well for you last year—and what didn’t? Prepare to Embrace Change Let’s face it: change is hard. As a … Read More

Why Fighting Ageism Is Crucial for the Home Care Industry

Why Fighting Ageism Is Crucial for the Home Care Industry

You may not know it by name, but you’ve certainly seen it in action. Ageism, though perhaps innocuous or even endearing at first glance, is incredibly harmful. Consider how it feels from the perspective of an older adult in the following examples: A provider addresses health questions about an older adult to the family rather than to the individual directly. … Read More

The First Call Starts It All: How to Convert Calls to Clients

A female worker at a home care company answers a phone call from a potential client who wants to arrange care for a loved one.

Think for a moment about your most memorable customer service experience. What made it unforgettable? Perhaps the representative went above and beyond your expectations. Or maybe the rep failed miserably in providing you with the information you sought. Good or bad, deciding whether or not to do business with a company begins with the all-important first call. To illustrate, take … Read More

Five Ways to Strengthen Your Home Care Marketing Strategy

Five Steps to Strengthen Your Home Care Marketing Strategy

It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home … Read More

Is Your Care Company Website Attracting People or Leaving Them Lost?

Is Your Care Company Website Attracting People or Leaving Them Lost?

For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive … Read More

Can AI Be Used to Create Care Marketing Content?

Can AI Be Used to Create Care Marketing Content?

AI has arrived, unpacked its bags, and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is swiftly on its way to becoming a regular part of our daily lives, impacting everything from high school students’ essays to the care industry. However, it’s been somewhat of a rocky start for AI in content marketing. As with … Read More

How Keyword Mapping Helps Attract Qualified Home Care Leads

How Keyword Mapping Helps Attract Qualified Home Care Leads

In the care industry, getting your company’s name in front of the people who need your services has always been the main marketing goal and challenge. The best way to reach qualified leads online is through a robust SEO plan that includes keyword mapping. Keyword mapping helps agencies better position their care websites to rank well in searches. But what … Read More

Visiting Home Care Referral Partners in Person: Top Tools for Sales Success

Visiting Referral Partners: Top Tools for Sales Success

It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More

The Best Social Channels for Home Care Marketing

The Best Social Channels for Home Care Marketing

Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More

Why Warm Messaging Matters in Home Care Marketing

Why Warm Messaging Matters in Home Care Marketing

In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More

How Can You Overcome Objections to the Price of Home Care?

How Can You Overcome Objections to the Price of Home Care?

When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More

Care Companies: If Asking for Online Reviews Frightens You, Read This!

Care Companies: If Asking for Online Reviews Frightens You, Read This!

Does asking for online reviews of your care company strike fear in your heart? Are you afraid you’ll be shocked by a negative review and not know how to respond? Online reviews don’t have to cause a fright. At corecubed, we’ve seen it all—the good, bad, and ugly of reviews—from consumers and caregivers alike. We’ve also helped hundreds of care … Read More

Three Big Mistakes Home Care Owners Make and How to Avoid Them

Three Big Mistakes Home Care Owners Make and How to Avoid Them

A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More

Homecare Marketing Tips: Don’t Overlook These New Hire Retention Tools

two ladies shaking hands after interview

Guest blog post by Sterling Miles of Caregiver Jobs San Diego You have put out a great job posting. Now the applications are rolling in. It appears as though your work is completed. But is it? Receiving a large number of applications from a job posting is excellent. There is an exciting possibility in knowing that there are many qualified … Read More

Listen and Learn: Benefits of Recording Your Inquiry Calls

Listen and Learn: Benefits of Recording Your Inquiry Calls

“This call may be recorded for quality and training purposes.” It’s a line we’ve all heard when on hold with customer service. In fact, we’ve heard it so much that we may never have thought twice about what it actually means for a company. But recording inquiry calls can reveal a wealth of valuable information. Is your company listening in … Read More

Create a Home Care Website that Generates More Calls

Create a Home Care Website that Generates More Calls

Whether you’re in need of your first-ever home care website or your existing one needs to be retired, these strategies will help you achieve your ultimate goal: attract new clients and caregivers and encourage them to start a conversation with your home care company. Visually Appeal to Your Ideal Customers Visual appeal is crucial. Research shows that you have just … Read More

Grow Your Senior Care Agency With Facebook

Grow Your Senior Care Agency With Facebook

The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More

Translating SEO Terminology for Home Care Digital Marketing

According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily … Read More