People get into the home care field because they have a passion for helping others, and with such aspirations, it is counter-intuitive to think that someone you hire to help your business would do something that could hurt it. However, as much as we’d love to believe that everyone who claims to be a professional in his or her field … Read More
Is Your Blog Attracting Home Care Leads?
Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home care leads are searching for services and … Read More
Creating a Data-Driven Home Care Marketing Strategy
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Don Your White Hat for Better Home Care SEO Results
Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often categorized as either white hat or black hat, and as you can guess, one is good and the other is both bad and harmful for … Read More
Top Home Care Marketing Trends in 2017
Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More
Warm Up Your Home Care Marketing With Heat Maps
Don't let your home care website performance go cold! Find out how using heat maps can improve engagement and help get better results.
Searchers for 5-Star Senior Care Trust Online Peer Reviews the Most
Learn why online reviews matter for home care agencies and how corecubed can help increase your reviews.
Home Care Marketing Talents So Good They’re Spooky
Find out what the members of team corecubed dress up as for Halloween and why in our latest blog!
The Scariest Things That Can Happen to Home Care Websites
Is your home care website haunted? Find out how to exorcise those creepy website demons in our latest blog post.
Stranger Things: The SEO Upside Down
What do home care SEO and the smash TV hit, Stranger Things, have in common? Find out in our latest blog post.
The Surprising Link Between Email Marketing and Home Care SEO
Explore the surprising link between email marketing and home care SEO in our latest blog post!
Online Home Care Reviews: Can You Prevent the Bad and Keep the Good?
Is there a way to prevent negative online reviews while encouraging positive ones? Find out in our latest home care marketing blog post.
Health Information Is the Single Most Searched Internet Topic
Find out why health information is the most searched topic on the Internet and how SEO can help lead searchers to your virtual front door.
How Blogging Can Make or Break Your Home Care SEO Success
What effect does blogging have on your home care SEO? Find out in our latest blog post!
Is Your Business Running the SEO Marathon or Sitting on the Sidelines?
Find out why it pays to go the distance with your home care SEO plan!
Home Care SEO: A Lesson in Writing Meta Descriptions
What are meta descriptions and why are they important in your home care SEO efforts? Find out in our latest blog post!
Family Gatherings Lead to Spikes in Searches for Home Care
The winter holidays aren't the only trigger that causes a spike in home care searches. Find out when else you can expect to see a rise in Google searches for home care and how your agency can best prepare.
The Three Little SEO Tactics & The Big Bad Google Wolf
What do the three little pigs and your SEO strategy have in common? Find out in our latest blog post!
More than Luck: Why Content Marketing Matters to Your Home Care Agency
What is content marketing? How can it improve your home care business? Find the answers in our latest blog!
Senior Care Business Owners: Have You Been a Victim of SEO Scare Tactics?
Spammy SEO scare tactic emails have you in a panic? Find out why there's nothing to be afraid of in our latest blog post.
Home Care Marketing Expert Series: Ask the SEO Expert
In the first blog of our Home Care Marketing Experts Series, we're asking our resident search engine optimization expert some of your burning SEO questions!
Top Search Terms People Use to Find Senior Care
How are buyers searching for senior care services? Find out in our latest post!
Save Your Analytics from the Bot Invasion!
The robot invasion has begun…just maybe not in the way that sci-fi movies would lead you to believe. Learn how to protect your website from spam bots in our latest blog post.
What to Expect When You’re Expecting Your Senior Care Business to Be on Page One of Search Results
What can you expect when you're expecting to rank on the front page of a Google search? We've laid out what home care agencies can realistically expect from their SEO strategies.
Increase Your Social Status to Improve Your Authority
Did you know that social media play a big role in your website's SEO strategy? Learn more about social signals and why they matter in our latest blog post