If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
Home Care Marketing Specialists Explain How to Avoid Copyright Infringement
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
How to Rev Up Visibility of Your Home Care Website
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it. With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More
Podcast Series Helps Consumers Choose Home
The demographics, they are a-changin’. According to the Rural Health Information Hub, there are currently more than 46 million adults 65 years of age and older living in the United States. By 2050, that number is expected to grow to nearly 90 million. What does this mean for America? By 2030, one in five Americans is projected to be 65 years of … Read More
Heat Up Your Content Marketing for a More Profitable 2019
A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency … Read More
Is Your Blog Attracting Home Health Care Leads?
Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home health care leads are searching for services … Read More
Top 5 Blogs & Webcasts Home Care Insiders Fell for in 2017
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Give Your Clients the Gift of Useful Senior Care Information
What's one of the best gifts you can give your senior care clients? Find out in our latest home care marketing blog post.
How Blogging Can Make or Break Your Home Care SEO Success
What effect does blogging have on your home care SEO? Find out in our latest blog post!
More than Luck: Why Content Marketing Matters to Your Home Care Agency
What is content marketing? How can it improve your home care business? Find the answers in our latest blog!
Profitable Aging Care Businesses Invest Wisely for Growth
What is one of the top ways to invest in your agency? Find out in our latest blog post.
Content is King! Rule Your Kingdom with a Blog that Shines!
Want to rule your content kingdom? Find out why having a well-written and regularly updated blog is the key.
What Does Your Home Care Blog Say About Your Agency?
An out of date or off topic blog can say all the wrong things about your home care agency. What is your blog saying about your business?
13 Home Care Blogs Every Agency Should Follow
Having trouble creating content for your own social media channels? Take a look at these home care industry blogs for a boost of inspiration.