Top 5 Dos and Don’ts of Email Marketing for Home Care Agencies

With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward. As you work on this, be sure not to overlook a fundamental digital tool that plays a crucial role in your agency’s ability to nurture and convert prospects into clients: Email. In fact, email remains the most … Read More

Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly

Porch Visit in a Pandemic

At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More

Nurture New Home Health Care Relationships: Campaigns to Share Your Care

marketing to seniors

The season of love is here, and while we often use this time to show gratitude to our significant others, it’s also a good reminder that you should be showing potential clients and referral sources love as well. In our January newsletter, we discussed the importance of starting with great content that your target consumers find relevant. This month we … Read More

How e-Newsletters Bolster Home Care Referrals

email marketing strategies for home care agencies graphic

Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the best referral sources for agencies. As noted in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth referrals from past and current clients and their … Read More

Top Home Care Marketing Trends in 2017

Home Care Marketing Trends

Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More

How to Make Your Enewsletter Stand Out

Home Care Marketing: How to Make Your Enewsletter Stand Out

When it comes to home care marketing, regular communication with your target audience is essential. Learn how to make your home care enewsletters stand out from the crowd.