For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive … Read More
Create a Home Care Website that Generates More Calls
Whether you’re in need of your first-ever home care website or your existing one needs to be retired, these strategies will help you achieve your ultimate goal: attract new clients and caregivers and encourage them to start a conversation with your home care company. Visually Appeal to Your Ideal Customers Visual appeal is crucial. Research shows that you have just … Read More
How to Get Consumers and Caregivers to Choose YOUR Home Care Company
Do you remember the first time you fell in love – how your heart fluttered at the realization that you had perhaps found THE one? Wouldn’t it be great if you could emulate that level of response from your website visitors? As corny as it may sound, capturing the attention of your target audiences and maintaining their interest in what … Read More
Improve SEO for Home Care with These Expert Tips
“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!” If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of elder care marketing and SEO experts has compiled the information you need to make the best decisions for … Read More
Finish the Year With Strong Case Manager Relationships
As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More
Sprinkle Some Pixel Dust on Your Facebook Marketing
Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Protect Your Home Care Website from Image Copyright Infringement
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to older adults and their family members during a time of social distancing and isolation. Though the importance … Read More
Ask the Home Care SEO Experts
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting. Unfortunately, these promises are highly unrealistic. To learn more about an effective home care SEO strategy and why SEO makes a … Read More
Your Award-Winning Partner for Outstanding Home Health Care Sales & Marketing
We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind. Judging is based on creativity, layout and design, functionality, message effectiveness, production quality … Read More
How to Rev Up Visibility of Your Home Care Website
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it. With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More
SEO and PPC: How Home Care Agencies Are Using Search Strategies to Soar
For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC home care ads can … Read More
It’s Not Just You. Your WordPress Website DID Recently Change!
If you’ve noticed something a little “off” with your WordPress website lately, the good news is it’s not a hack or virus and you’re not the only one. On December 6, 2018, WordPress Version 5.0 was released to the public. While the 5.0 release was initially supposed to come after the holidays in order to give companies a chance to … Read More
Does Your Home Care Website Design Scare Customers Away?
For many older adults and their loved ones, the thought of hiring a home care provider is a scary, but necessary, prospect. And with the heavy competition in the marketplace, it’s vital not to do anything that might further spook potential clients. This may sound like a no brainer, but many home care agencies don’t pay enough attention to, or … Read More
Shifting Servers? Hire a Website Pro for Your Big Move!
Moving your website to a new web host is sometimes necessary to get the security, bandwidth, and service you need. In many ways, switching servers is a lot like moving into a new house: there are things you need to pack up and secure before the big move, or else you’re going to break some dishes. (Or in the case … Read More
4 Tips to Keep Your Home Care Website Intact and Unhacked
Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day to unsuspecting small businesses. And all you have to do is scroll through the news to learn of yet another cybersecurity threat – from voter … Read More
Home Care SEO: A Lesson in Writing Meta Descriptions
What are meta descriptions and why are they important in your home care SEO efforts? Find out in our latest blog post!