Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More
Applying What Aristotle Knew About Persuasion to Home Care Sales
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More
SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to older adults and their family members during a time of social distancing and isolation. Though the importance … Read More
Trust Marks: How to Market A Home Care Agency With Confidence
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More
Extra, Extra, Read All About It! Gain Community Trust Through PR
In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More
Asking People What They Think About Your Home Care Business: Not a Cake Walk, But Full of Rich Rewards
Recently, one of our staff members ordered a child’s birthday cake from a small, local bakery, requesting a dinosaur theme. Imagine her delight upon picking up the perfectly designed cake, and discovering that the baker had also included a dinosaur cupcake and small toy for the child at no charge, explaining her own son’s shared love of dinosaurs. Of course, … Read More
Build a Bounty of Good Reviews for Your Home Care Agency
As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time to reflect on the things that have brought us joy, but for home care agency owners, it’s also a good time to appreciate something that … Read More
Searchers for 5-Star Senior Care Trust Online Peer Reviews the Most
Learn why online reviews matter for home care agencies and how corecubed can help increase your reviews.
Online Home Care Reviews: Can You Prevent the Bad and Keep the Good?
Is there a way to prevent negative online reviews while encouraging positive ones? Find out in our latest home care marketing blog post.
Reach for the Stars: The Rising Influence of Online Reviews on Home Care Marketing
How can you encourage happy clients to leave more positive online reviews for your home care agency? Find out here.
Reviewing the Reviews: Which Review Sites Are Most Trusted?
There are hundreds of review sites out there, but which are the most respected among consumers? Read our review of the reviews to find out!