Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More
Want to Bring in Additional Private Duty Business? Do This!
In today’s highly competitive home care market, running a profitable home care agency requires multiple lines of business and revenue streams. Many successful home care company owners have found that they can achieve this by accepting long term care insurance (LTCI) and VA benefits. These two revenue streams come with more cost flexibility than other contractual streams of revenue. With … Read More
The #1 Overlooked Strategy to Drive a Steady Stream of Care Business
When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More
Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow
With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More
Score More Runs for Your Agency with the Right Coach
With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of … Read More
How corecubed Clients Are Growing Home Care Sales with Customized Sales Training
“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More
A Foot in the Door: Selling to the Home Care Market
How can you get a foot in the door when selling to home care agencies? Find out in our latest blog post!
The Essence of Home Care Marketing: How to sell something most people didn’t prepare to buy
How do you market home care services effectively when clients aren't prepared to buy them? The corecubed home care marketing team knows how.
Top Home Care Sales Obstacles and How to Overcome Them
Is your home care agency finding it hard to get past the gatekeeper and make the sale? Find out how you can overcome some of the top home care sales issues here.
Are Your Sales & Marketing Playing on the Same Team?
While it’s tempting to think of sales and marketing in different color jerseys, playing their own games, it’s actually vital that they team up and play ball together. Find out how to get them to play well together here.
Need More Leads? Pave the Path to Conversion on Your Website!
Need to increase your home care leads? Pave a path to conversion on your website!
Selling Yourself: Increasing Home Care Sales in 2014
Your agency already has a team of salespeople: your entire staff. Are you teaching them the tools they need to sell your services?