When searching for care for a loved one, consumers are faced with myriad choices. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are consistently met? The answer is trust marks. A trust mark is a green light for consumers and referral … Read More
In the recently released Home Care Pulse 2018 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 117 million Americans will need care by 2020. This dramatic increase in the older adult population signals the importance of a recruitment marketing strategy with creative recruiting ideas to attract current caregivers and newcomers to the career. While there is no magic bullet to … Read More
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More
How do you walk the two-way street of social media marketing and keep your brand intact, and use technology to your benefit? As always, corecubed is ready to take you by the hand and lead you through social media best practices. Our knowledge of social media marketing can yield rewarding results while steering you away from any pitfalls.
Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on task. So, what can you do to help us? Read on to find out the three top things you need to provide your website designer.
Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your web designer can jump in and help. Using your web designer as your logo designer or even as a resource for the logo redesign will ensure that your brand compliments the newly designed website.
You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.
When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.
If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough reason to make certain you are portraying an image that will benefit your company and living up to customer expectations. If you are a small company, branding becomes that much more important in a crowded marketplace. Creating positive and memorable positioning of your product or service in the minds of current and potential customers will help you to rise above the competition.
corecubed can help.
Having a skilled media relations professional who understands branding and the best ways to communicate your key messages is crucial. corecubed communications has experts on demand who will help you create and implement a branding strategy. We specialize in integrating your business needs with the best strategies for success using marketing+design+PR to provide business communications that sell. Our team of marketing and PR professionals provides quality services that are unsurpassed at any agency price.
Our strategic marketing communications capabilities range from strategic planning to full implementation of marketing and public relations plans, including total design across all media. We can fulfill all of your communication needs.