The Way We Talk About Aging is Changing

The Way We Talk About Aging Is Changing

The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More

Designing With User Emotions In Mind to Market Home Care

Designing With User Emotions in Mind to Market Home Care

Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More

Trust Marks: How to Market A Home Care Agency With Confidence

Trust Marks: Signals That Build Confidence in Your Home Care Agency

When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More

Recruitment Marketing Strategy: Your Home Care Agency Survival Kit

recruitment marketing strategy

In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More

Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency

home care marketing

Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More

Marketing Your Home Care Business: Telling Your Story in a Brand New Way

Marketing Home Care

Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More

How Do Colors Color Your Marketing?

Aging Care Marketing

Successfully branding and marketing a home care agency requires careful thought. But have you thought about how color affects your brand?

Think Print is Dead? Think Again!

Print Strategies

Have you been hearing that print is dead? Sure the world has gone digital, but don't bury print just yet. Take a look at our blog to learn why print is still a vital part of your marketing strategy.

Social Media Marketing is a Two-Way Street

Social Media Marketing

How do you walk the two-way street of social media marketing and keep your brand intact, and use technology to your benefit? As always, corecubed is ready to take you by the hand and lead you through social media best practices. Our knowledge of social media marketing can yield rewarding results while steering you away from any pitfalls.

Top Three Things We Need From Our Web Clients

Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on task. So, what can you do to help us? Read on to find out the three top things you need to provide your website designer.

New Website? Why Not a New Logo, Too?

Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your web designer can jump in and help. Using your web designer as your logo designer or even as a resource for the logo redesign will ensure that your brand compliments the newly designed website.

Consistency in Design

You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.

Branding In The Nude

When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.

Game Changers: Finding Ways to Make New Rules

Game Changers

How does a small business compete when all the odds are stacked against them?  Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to get ahead.  Change the rules of the game to make yourself competetive!

Grabbing the Spotlight

Grabbing the Spotlight

You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.