Your brand messaging defines your home care company. It gives consumers a gut feeling about what your company believes in and stands for. It is the specific values and benefits that your company promises that causes consumers and job seekers align with your company instead of the competition. It’s critical to do the hard work of developing your brand messaging, … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
Is Your Home Care Marketing HIPAA Compliant?
If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
Trust Marks: How to Market A Home Care Agency With Confidence
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More
Creative Recruiting Marketing Ideas for Home Care Agencies: Your Home Care Agency Survival Kit
In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More
Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
Marketing Your Home Care Business: Telling Your Story in a Brand New Way
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More
Building A Strong Brand Essence Leads to Business Growth
What is brand essence and why is it essential to your home care business's growth? Find out in our latest post!
Top Tips for Building a Memorable Home Care Brand Experience
Brand is much more than just a logo! Find out how creating a memorable brand experience helps win loyal clients.
If You “Kitchen Sink” Your Website, Your Leads Go Down the Drain
Is your website attracting visitors only to overwhelm them with a kitchen sink approach? Find out how to make your website more home care buyer-friendly.
Story Is an Important Home Care Marketing Tool. Are Your Clients Hearing It?
Every brand has a story. What's yours?
Is Your Senior Care Company a Wallflower Brand?
Is your brand a wallflower or the life of the party? Find out how to give it dancing feet in our latest senior care marketing blog post.
How Do Colors Color Your Marketing?
Successfully branding and marketing a home care agency requires careful thought. But have you thought about how color affects your brand?
The Synergy of Brand and Reputation in Home Care Marketing
What is brand and why does it matter for your agency care business? Find out in our latest post!
How to Boost Your Business Image Visibly Through Social Media
Aging care businesses can get a much needed brand boost on social media sites like Facebook, Pinterest, Linkedin, and Google+. Read on to learn how!
Online Content and Visuals: The Solution for a Short Attention Span
A message is only as good as its visual, and vice versa. Learn more about the importance of creating a union between your marketing message and your visuals in our blog.
How is Marketing Home Care Like Leading a Horse to Water?
Getting leads but not conversions? Learn why your agency may be experiencing conversion aversion and what you can do about it in our latest blog post.
Think Print is Dead? Think Again!
Have you been hearing that print is dead? Sure the world has gone digital, but don't bury print just yet. Take a look at our blog to learn why print is still a vital part of your marketing strategy.
Social Media Marketing is a Two-Way Street
How do you walk the two-way street of social media marketing and keep your brand intact, and use technology to your benefit? As always, corecubed is ready to take you by the hand and lead you through social media best practices. Our knowledge of social media marketing can yield rewarding results while steering you away from any pitfalls.
What’s in a Name? Internet Tips to Consider When Naming Your Business
Naming your business? You better be considering domain names as well. Here are some name choosing tips to get you started.
Top Three Things We Need From Our Web Clients
Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on task. So, what can you do to help us? Read on to find out the three top things you need to provide your website designer.
New Website? Why Not a New Logo, Too?
Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your web designer can jump in and help. Using your web designer as your logo designer or even as a resource for the logo redesign will ensure that your brand compliments the newly designed website.
Consistency in Design
You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.
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