The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More
In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More
How do you walk the two-way street of social media marketing and keep your brand intact, and use technology to your benefit? As always, corecubed is ready to take you by the hand and lead you through social media best practices. Our knowledge of social media marketing can yield rewarding results while steering you away from any pitfalls.
Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on task. So, what can you do to help us? Read on to find out the three top things you need to provide your website designer.
Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your web designer can jump in and help. Using your web designer as your logo designer or even as a resource for the logo redesign will ensure that your brand compliments the newly designed website.
You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.
When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.
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