In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More
Care Companies: If Asking for Online Reviews Frightens You, Read This!
Does asking for online reviews of your care company strike fear in your heart? Are you afraid you’ll be shocked by a negative review and not know how to respond? Online reviews don’t have to cause a fright. At corecubed, we’ve seen it all—the good, bad, and ugly of reviews—from consumers and caregivers alike. We’ve also helped hundreds of care … Read More
Listen and Learn: Benefits of Recording Your Inquiry Calls
“This call may be recorded for quality and training purposes.” It’s a line we’ve all heard when on hold with customer service. In fact, we’ve heard it so much that we may never have thought twice about what it actually means for a company. But recording inquiry calls can reveal a wealth of valuable information. Is your company listening in … Read More
Translating SEO Terminology for Home Care Digital Marketing
According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily … Read More
How to Get Consumers and Caregivers to Choose YOUR Home Care Company
Do you remember the first time you fell in love – how your heart fluttered at the realization that you had perhaps found THE one? Wouldn’t it be great if you could emulate that level of response from your website visitors? As corny as it may sound, capturing the attention of your target audiences and maintaining their interest in what … Read More
Improve SEO for Home Care with These Expert Tips
“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!” If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of elder care marketing and SEO experts has compiled the information you need to make the best decisions for … Read More
Home Care Marketing Solutions: Recruiting Through Marketing
In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: effective recruiting tactics to bring in more caregivers? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are … Read More
Sprinkle Some Pixel Dust on Your Facebook Marketing
Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More
Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online
It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
Is Your Home Care Marketing HIPAA Compliant?
If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
Using Google Ads to Market Home Care
Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More
What Home Care Agencies Should Do Now to Prepare for Post-Holiday Spikes in Online Senior Care Searches
We know that when families celebrate holidays with older loved ones, care needs that might have gone unnoticed before suddenly become glaringly apparent. As a result, online senior care searches spike after most major holidays. Agencies in the home care market that are not easily found in search results by those in need of help can miss out on qualified … Read More
Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly
At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More
Ask the Home Care SEO Experts
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting. Unfortunately, these promises are highly unrealistic. To learn more about an effective home care SEO strategy and why SEO makes a … Read More
Top 10 Home Care SEO Tips for Increasing Traffic to Your Website
If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a better executed SEO presence and strategy. Do a quick search – do your competitors appear in more search results than your agency? Do they appear higher up on the … Read More
How to Rev Up Visibility of Your Home Care Website
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it. With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More
How To Emphasize Quality to Overcome Home Care Cost Objections
As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart … Read More
Heat Up Your Content Marketing for a More Profitable 2019
A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency … Read More
Does Your Home Care Website Design Scare Customers Away?
For many older adults and their loved ones, the thought of hiring a home care provider is a scary, but necessary, prospect. And with the heavy competition in the marketplace, it’s vital not to do anything that might further spook potential clients. This may sound like a no brainer, but many home care agencies don’t pay enough attention to, or … Read More
Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
What the Fab Five Can Teach Us About Marketing Home Care
I’ll admit it; I’m a binge watcher. When I find a show I love on Netflix, I might as well just block out the next few hours of my life. My latest binge watch session, however, provided a good dose of inspiration into how agencies could be marketing home care services better. If you haven’t caught up on the two … Read More
How e-Newsletters Bolster Home Care Referrals
Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the best referral sources for agencies. As noted in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth referrals from past and current clients and their … Read More
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