Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed. If your agency’s website isn’t user-friendly, is cluttered or hard to read, or doesn’t meet accessibility standards, users … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
Using Google Ads to Market Home Care
Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More
What Home Care Agencies Should Do Now to Prepare for Post-Holiday Spikes in Online Senior Care Searches
We know that when families celebrate holidays with older loved ones, care needs that might have gone unnoticed before suddenly become glaringly apparent. As a result, online senior care searches spike after most major holidays. Agencies in the home care market that are not easily found in search results by those in need of help can miss out on qualified … Read More
Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly
At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More
Ask the Home Care SEO Experts
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting. Unfortunately, these promises are highly unrealistic. To learn more about an effective home care SEO strategy and why SEO makes a … Read More
Top 10 Home Care SEO Tips for Increasing Traffic to Your Website
If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a better executed SEO presence and strategy. Do a quick search – do your competitors appear in more search results than your agency? Do they appear higher up on the … Read More
How to Rev Up Visibility of Your Home Care Website
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it. With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More
How To Emphasize Quality to Overcome Home Care Cost Objections
As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart … Read More
Heat Up Your Content Marketing for a More Profitable 2019
A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency … Read More
Does Your Home Care Website Design Scare Customers Away?
For many older adults and their loved ones, the thought of hiring a home care provider is a scary, but necessary, prospect. And with the heavy competition in the marketplace, it’s vital not to do anything that might further spook potential clients. This may sound like a no brainer, but many home care agencies don’t pay enough attention to, or … Read More
Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
What the Fab Five Can Teach Us About Marketing Home Care
I’ll admit it; I’m a binge watcher. When I find a show I love on Netflix, I might as well just block out the next few hours of my life. My latest binge watch session, however, provided a good dose of inspiration into how agencies could be marketing home care services better. If you haven’t caught up on the two … Read More
How e-Newsletters Bolster Home Care Referrals
Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the best referral sources for agencies. As noted in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth referrals from past and current clients and their … Read More
Is Your Blog Attracting Home Health Care Leads?
Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home health care leads are searching for services … Read More
Buzzwords That Will Frighten Your Facebook Reach
It’s that spooky time of year when all the ghouls and goblins come out. Wondering what creepy costume you can don while taking the kids trick-or-treating? A simple solution might be to wear a t-shirt with the words “SHARE” or “FREE.” If that doesn’t sound scary to you, then you haven’t been living in the upside-down world of Facebook as … Read More
Huh? How Home Care Industry Lingo Gets in the Way of Connecting with Consumers
Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or even from some of the fascinating idioms each culture has accepted as normal, while others find baffling. For example, Russians may proclaim, “I’m not hanging … Read More
Creating a Data-Driven Marketing Strategies for Home Care
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Assess the Quality of Your Home Care Marketing Content with This Quick Checklist
Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your agency – on your website, in your brochure, on the phone with inquirers? Are they crafted together in a compelling way that causes referral sources … Read More
Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care
Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives. As technology has made our lives faster and more efficient, many of us are seeking the same “hacks” or efficiencies in our day-to-day lives. Enter … Read More
Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer
Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is … Read More
Top Home Care Marketing Trends in 2017
Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More
Give Your Clients the Gift of Useful Senior Care Information
What's one of the best gifts you can give your senior care clients? Find out in our latest home care marketing blog post.
Warm Up Your Home Care Marketing With Heat Maps
Don't let your home care website performance go cold! Find out how using heat maps can improve engagement and help get better results.
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