Homecare Marketing Tips: Don’t Overlook These New Hire Retention Tools

two ladies shaking hands after interview

Guest blog post by Sterling Miles of Caregiver Jobs San Diego You have put out a great job posting. Now the applications are rolling in. It appears as though your work is completed. But is it? Receiving a large number of applications from a job posting is excellent. There is an exciting possibility in knowing that there are many qualified … Read More

Listen and Learn: Benefits of Recording Your Inquiry Calls

Listen and Learn: Benefits of Recording Your Inquiry Calls

“This call may be recorded for quality and training purposes.” It’s a line we’ve all heard when on hold with customer service. In fact, we’ve heard it so much that we may never have thought twice about what it actually means for a company. But recording inquiry calls can reveal a wealth of valuable information. Is your company listening in … Read More

How to Communicate Your Agency’s Brand Message

How to Communicate Your Agency’s Brand Message banner

Your brand messaging defines your home care company. It gives consumers a gut feeling about what your company believes in and stands for. It is the specific values and benefits that your company promises that causes consumers and job seekers align with your company instead of the competition. It’s critical to do the hard work of developing your brand messaging, … Read More

corecubed Wins 9 Aster Awards for Excellence in Healthcare Advertising

corecubed Wins 9 Aster Awards for Excellence in Healthcare Advertising

For the past 20 years, the Aster Awards have been recognizing the country’s leading marketing professionals for outstanding excellence in healthcare advertising. We are delighted to announce our achievement of earning nine of these coveted awards in 2022 for our clients: Abrio Home Care’s Website: Gold Award Abrio Home Care’s Logo: Gold Award At Home Independent Living’s Brochure: Bronze Award … Read More

Create a Home Care Website that Generates More Calls

Create a Home Care Website that Generates More Calls

Whether you’re in need of your first-ever home care website or your existing one needs to be retired, these strategies will help you achieve your ultimate goal: attract new clients and caregivers and encourage them to start a conversation with your home care company. Visually Appeal to Your Ideal Customers Visual appeal is crucial. Research shows that you have just … Read More

Grow Your Senior Care Agency With Facebook

Grow Your Senior Care Agency With Facebook

The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More

3 Competitive Home Health Care Sales and Marketing Trends You Can’t Afford to Miss

2022 HCP Benchmarking Report

Home care agencies all around North America have revamped their sales and marketing strategies to fit the post-pandemic home care landscape—are you behind? Be the first to know about the latest 2022 trends. Home care agencies are doing better than they have been for the last 4 years. Agencies experienced a 7.3% client increase on average last year, surpassing the … Read More

Translating SEO Terminology for Home Care Digital Marketing

According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily … Read More

Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow

Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow

With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More

How to Get Consumers and Caregivers to Choose YOUR Home Care Company

Get Consumers and Caregivers to Choose YOUR Home Care Company

Do you remember the first time you fell in love – how your heart fluttered at the realization that you had perhaps found THE one? Wouldn’t it be great if you could emulate that level of response from your website visitors? As corny as it may sound, capturing the attention of your target audiences and maintaining their interest in what … Read More

How to Write Caregiver Job Ads That Bring in More Applicants

There is not a home care agency in the country that isn’t feeling the current employment crisis. The hyper competitive caregiver job market means agencies are spending more time and resources to recruit and hire caregivers to meet client demand. So, how do you make sure that the time, effort and money you spend gets the results you need? Ensure … Read More

Improve SEO for Home Care with These Expert Tips

“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!”   If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of home care SEO experts has compiled the information you need to make the best decisions for your agency. … Read More

Turbocharge Caregiver Recruitment Through a Marketing Lens

Turbocharge Caregiver Recruitment Through a Marketing Lens

There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients. As you … Read More

The Unexpected Key to Effective Home Care Leadership: Cognitive Humility

The Unexpected Key to Effective Home Care Leadership: Cognitive Humility

We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially as home care executives: humility. Cognitive humility is, in fact, … Read More

Finish the Year With Strong Case Manager Relationships

Finish the Year With Strong Case Manager Relationships

As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More

Sprinkle Some Pixel Dust on Your Facebook Marketing

Sprinkle Some Pixel Dust on Your Facebook Marketing

Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More

Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online

Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online

It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More

corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards

corecubed brings home the gold, silver and bronze with 6 new Aster Awards

The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More

Is Your Home Care Marketing HIPAA Compliant?

Is Your Home Care HIPAA Compliant?

If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More

Home Care Marketing Specialists Explain How to Avoid Copyright Infringement

Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More

Award-Winning Digital Marketing That Makes Our Clients Shine!

Award Winning Digital Marketing That Makes Our Clients Shine!

We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients: The Rosemark System Innovative Senior Solutions Carolina Hearts Home Care In its 23rd year, the Digital Health Awards program recognizes the world’s best digital health resources. It’s always our goal to exceed the expectations of our clients, and these awards … Read More

Creative Tactics to Overcome the Caregiver Shortage Hurdle

Creative Tactics to Overcome the Caregiver Shortage Hurdle

A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More

The Way We Talk About Aging is Changing

The Way We Talk About Aging Is Changing

The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More

Protect Your Home Care Website from Image Copyright Infringement

Protect Your Home Care Website from Image Copyright Infringement

Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More

Designing With User Emotions In Mind to Market Home Care

Designing With User Emotions in Mind to Market Home Care

Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More