Positioning Your Agency as ‘Worth It’: Building a Strong Home Care Company Brand

Building a Strong Home Care Brand

Families across the country are struggling. Millions struggle to balance caring for children and older loved ones. These days, many also struggle with balancing finances. With costs rising for everything from groceries to care services, it can be challenging for families to determine how best to spend their hard-earned dollars. Still, as the demand for home care services continues to … Read More

Basics of Medicaid Compliance: 5 Things to Keep in Mind

Basics of Medicaid Compliance: 5 Things to Keep in Mind

When home care agencies decide to expand their payor sources and provide services for Medicaid recipients in their state, there are several factors to remember. While expanding payor sources can substantially increase revenue, the challenge lies in compliance. Medicaid is completely different from private pay and even Veterans Administration billing. Adding Medicaid as a payor source should be done after … Read More

Best Practices: Your Time Is Valuable

Home Care Best Practices: Your Time Is Valuable

Most home care agencies understand the value of a customer, but they should also understand the value of time spent on day-to-day operations. Time is a commodity, just like a home care service. So if an agency is spending time doing manual processes that could be automated and streamlined, they are wasting one of their most valuable resources. Your time … Read More

The Critical Value of Caregiver Education: Is Your Team Training Enough?

The Critical Value of Caregiver Education: Is Your Team Training Enough?

As the desperate need for caregivers continues to plague care companies, it might be tempting to lower the bar regarding who you hire. Perhaps you’re accepting applicants with no formal caregiver education or experience to get as many employees in the door and assigned to clients as possible. Naturally, you’ll want to provide inexperienced caregivers with as much training as … Read More

Generating Trust with Home Care Referral Partners

Generating Trust with Home Care Referral Partners

  From the moment a referral partner recommends a care company to the ongoing collaboration between agencies and partners, trust is the invisible thread that binds them together. Imagine this scenario: a family faces the daunting task of finding the right care solution for their loved one. They turn to a trusted referral partner—a healthcare provider, social worker, or physician—for … Read More

Build Local Awareness of Your Care Company With Social Media Marketing

Build Local Awareness of Your Care Company With Social Media Marketing

Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your … Read More

The Top Five Things to Know About Home Care Management Software

The Top Five Things to Know About Home Care Management Software

  If your home care agency has trouble completing daily tasks using outdated methods, it’s time to make things more efficient. Moving from manual processes to an unfamiliar technology can seem daunting, but there are some significant benefits to using software instead of paper or even spreadsheets. Once you’ve done the hard part of hiring a home care software vendor … Read More

5 Steps to Creating a Valuable Home Care Service

5 Steps to Creating a Valuable Home Care Service

  Whether you are a start-up home care business or your home care agency has been around for a few years but growth has been stagnant, here are five steps to creating a valuable service to help your agency thrive. 1. Listen, Don’t Assume Every business owner who wants to be successful should start at the beginning: listening to the … Read More

The Power of Personal Stories in Home Care Marketing

How to Use Personal Stories in Home Care Marketing

  Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance. The same is … Read More

Get the Most Out of Your Home Care Software

Get the Most Out of Your Home Care Software

  For an agency to be successful in the home care space, owners and operators should invest in home care management software. No matter which system an agency chooses, ensuring the business gets the most out of that software is important. Whether it’s a brand new home care agency that’s shopping around for the best fit for their new business … Read More

Elevate Your Care Marketing Strategy for 2024

Elevate Your Care Marketing Strategy for 2024

Now that we’ve turned the calendar page and become somewhat accustomed to replacing “2023” with “2024,” it’s time to focus on goals for the year ahead. Specifically, what aspects of your home care marketing strategy could use some recalibration? What worked well for you last year—and what didn’t? Prepare to Embrace Change Let’s face it: change is hard. As a … Read More

Why Fighting Ageism Is Crucial for the Home Care Industry

Why Fighting Ageism Is Crucial for the Home Care Industry

You may not know it by name, but you’ve certainly seen it in action. Ageism, though perhaps innocuous or even endearing at first glance, is incredibly harmful. Consider how it feels from the perspective of an older adult in the following examples: A provider addresses health questions about an older adult to the family rather than to the individual directly. … Read More

The First Call Starts It All: How to Convert Calls to Clients

A female worker at a home care company answers a phone call from a potential client who wants to arrange care for a loved one.

Think for a moment about your most memorable customer service experience. What made it unforgettable? Perhaps the representative went above and beyond your expectations. Or maybe the rep failed miserably in providing you with the information you sought. Good or bad, deciding whether or not to do business with a company begins with the all-important first call. To illustrate, take … Read More

Mastering the Art of the Follow-Up in Home Care Sales

Mastering the Art of the Follow-Up in Home Care Sales

Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More

Five Ways to Strengthen Your Home Care Marketing Strategy

Five Steps to Strengthen Your Home Care Marketing Strategy

It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home … Read More

Is Your Care Company Website Attracting People or Leaving Them Lost?

Is Your Care Company Website Attracting People or Leaving Them Lost?

For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive … Read More

Can AI Be Used to Create Care Marketing Content?

Can AI Be Used to Create Care Marketing Content?

AI has arrived, unpacked its bags, and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is swiftly on its way to becoming a regular part of our daily lives, impacting everything from high school students’ essays to the care industry. However, it’s been somewhat of a rocky start for AI in content marketing. As with … Read More

How Keyword Mapping Helps Attract Qualified Home Care Leads

How Keyword Mapping Helps Attract Qualified Home Care Leads

In the care industry, getting your company’s name in front of the people who need your services has always been the main marketing goal and challenge. The best way to reach qualified leads online is through a robust SEO plan that includes keyword mapping. Keyword mapping helps agencies better position their care websites to rank well in searches. But what … Read More

8 Tax Deductions Home Care Agency Owners Often Miss

8 Tax Deductions Home Care Agency Owners Often Miss

You know all too well that it takes money to make money. Running a home care agency is no exception. Fortunately, there are several tax deductions that can help you save money on your tax bill. Unfortunately, many home care agency owners miss out on some of these deductions simply because they aren’t aware of them. Let’s talk about eight … Read More

Visiting Home Care Referral Partners in Person: Top Tools for Sales Success

Visiting Referral Partners: Top Tools for Sales Success

It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More

The Best Social Channels for Home Care Marketing

The Best Social Channels for Home Care Marketing

Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More

Why Warm Messaging Matters in Home Care Marketing

Why Warm Messaging Matters in Home Care Marketing

In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More

How Can You Overcome Objections to the Price of Home Care?

How Can You Overcome Objections to the Price of Home Care?

When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More

How to Tell if Your Agency Truly Values Caregivers

How to Tell if Your Agency Truly Values Caregivers

Guest blog by Connor Kunz of Careswitch Who’s the best leader you’ve worked for? One of the best CEOs I’ve ever worked for was Erik Madsen, CEO of Home Care Pulse from 2018-2021. We’ve both since moved on to other endeavors (me to Careswitch and him to local church service and entrepreneurship), but I learned a lot from him. He … Read More

Set the Table for Improved Caregiver Recruitment and Retention

Set the Table for Improved Caregiver Recruitment and Retention

Much of home care marketing involves using content to showcase how your agency helps seniors and family caregivers in need of support at home. After all, targeting clients is essential for a growing business. Agencies should nurture and give thanks throughout the year for new leads and existing clients alike. However, as we think about being thankful this time of … Read More