Home Care Recruiting: How to Attract and Keep the Best Millennial Caregivers

Millennial Caregivers

Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More

Marketing Your Home Care Business: Telling Your Story in a Brand New Way

Marketing Home Care

Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More

Assess the Quality of Your Home Care Marketing Content with This Quick Checklist

home care marketing content

Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your agency – on your website, in your brochure, on the phone with inquirers? Are they crafted together in a compelling way that causes referral sources … Read More

Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care

Family Caregivers

Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives. As technology has made our lives faster and more efficient, many of us are seeking the same “hacks” or efficiencies in our day-to-day lives. Enter … Read More

Get a LEG Up on the Competition with Our Simple Home Care Sales Acronym

Home Care Sales

It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures  company longevity and the potential to not only enjoy a successful business, but to know that your agency is having a direct impact on quality of life for older adults. But as … Read More

Don Your White Hat for Better Home Care SEO Results

Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often categorized as either white hat or black hat, and as you can guess, one is good and the other is both bad and harmful for … Read More

Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer

home care maketing

Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is … Read More

Top Home Care Marketing Trends in 2017

Home Care Marketing Trends

Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More

Share the Love and Increase Leads with a Customer Love Campaign

Home Care Leads

Love is in the air, and there’s nothing home care agencies love more than clients. Your very services are based around that love and the desire to help people live their best lives. But there’s another way to show your love for both current and potential clients and referrals, and all it takes is a little marketing ingenuity. For way … Read More

Hands In for the Value of Home Care!

value of home care

Home care agencies are crucial to filling in the gaps and providing the much-needed care of our growing aging population. Learn more about how to maintain the value of home care in our latest blog post.