In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More
In the days of yore, a press release was often long and heavily detailed, with an air of self-service. Fast forward to today and you’ll find an incredibly different sort of press release is swiftly becoming the norm. Without it, your company news and information may just get left in the dust of antiquity. Check out this blog posting to find out how to create a super-powered social media press release.
Is do-it-yourself marketing and design worth the hype? Check this out.
Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation. For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses! The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game?
Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.
A company lives and dies by its reputation.
The key to creating a good reputation is establishing a friendly repartee with not only your customers, but also the public at large. Initiate a healthy relationship and the public will come to trust and respect your integrity. Create a bad impression and the potential customer will be less likely to walk through your door.
Your company's relationship to the outside world – this is public relations boiled down to its essence.
There's an old adage: Advertising you pay for. Public relations you pray for. It's true. Good PR is hard to come by. It's not the same as 'paid advertising'. You can't get it by simply forking over some cash and placing an ad in the paper. The men and women of today simply will not be patronized and are far too savvy to be bought off by such cavalier tactics.
Many businesses recognize the need for communicating with their target audiences. But oftentimes PR is confused with advertising or sales, and there is an incomplete understanding of what PR really entails.
The scope of PR is not defined by the tools in the PR toolbox: web sites, press releases, newsletters, blogs, etc. Nor is it defined by the crisis communications efforts that many people call 'spin'. When challenges arise or decisions take a wrong turn, some people want to 'get some PR' on an issue to turn it around.
An effective PR program, based on marketing strategy, will help avoid the need to scramble at the last minute when a problem arises. It will also help establish trust and ongoing two-way communication between the business/organization and the audience as they establish an interactive discourse: communicate, listen (through surveys and feedback) and communicate, etc.
A tornado touching down in your community and ripping roofs off is bound to make waves in the local media. Print, online, radio and television journalists will be asking questions and interviewing frustrated homeowners. How much will repairs cost? How can homeowners protect themselves against scams? Does my home need only minor repairs, or will I have to get a new roof?