Creative Tactics to Overcome the Caregiver Shortage Hurdle

Creative Tactics to Overcome the Caregiver Shortage Hurdle

A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More

Extra, Extra, Read All About It! Gain Community Trust Through PR

home care pr

In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More

Recruitment Marketing Strategy: Your Home Care Agency Survival Kit

recruitment marketing strategy

In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More

SEO and PPC: How Home Care Agencies Are Using Search Strategies to Soar

For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC home care ads can … Read More

Talking Turkey: Five Ways Home Care Agencies Can Get a Leg Up in 2019

home care sales

As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as … Read More

Top 5 Blogs & Webcasts Home Care Insiders Fell for in 2017

home care blogs and webcasts

As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More

Creating a Data-Driven Marketing Strategies for Home Care

home care agency

Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More

Home Care Recruiting: How to Attract and Keep the Best Millennial Caregivers With These Creative Recruiting Ideas

Creative Recruiting Ideas

Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More

Home Care Marketing Just Got Pinteresting

Pinterest

With the meteoric rise of social media newcomer, Pinterest, and Facebook's new Timeline format, home health care marketing has the opportunity to transform itself and create fresher and more visual campaigns that resonate with users, while driving a home health care agency’s website up in the search engine rankings. Read our latest post to find out how to make your marketing campaign more (P)interesting.