In today’s highly competitive home care market, running a profitable home care agency requires multiple lines of business and revenue streams. Many successful home care company owners have found that they can achieve this by accepting long term care insurance (LTCI) and VA benefits. These two revenue streams come with more cost flexibility than other contractual streams of revenue. With … Read More
The #1 Overlooked Strategy to Drive a Steady Stream of Care Business
When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More
Three Big Mistakes Home Care Owners Make and How to Avoid Them
A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More
Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow
With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More
Home Care Marketing Solutions: Recruiting Through Marketing
In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: effective recruiting tactics to bring in more caregivers? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are … Read More
The Unexpected Key to Effective Home Care Leadership: Cognitive Humility
We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially in home care leadership: humility. Cognitive humility is, in fact, … Read More
Finish the Year With Strong Case Manager Relationships
As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More
Sprinkle Some Pixel Dust on Your Facebook Marketing
Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More
Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online
It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
Make Your List and Check It Twice! 10 Holiday Home Care Marketing and Sales Strategies
Home for the holidays: it’s more than just a song. One in three Americans are traveling to visit family, commonly leading to the discovery of the change in condition of loved ones that leads to a spike in home care inquiries. Is your agency prepared to handle them? The key is to implement a marketing and sales strategy with touches before, during, and after … Read More
Extra, Extra, Read All About It! Gain Community Trust Through PR
In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More
Creative Recruiting Marketing Ideas for Home Care Agencies: Your Home Care Agency Survival Kit
In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More
SEO and PPC: How Home Care Agencies Are Using Search Strategies to Soar
For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC home care ads can … Read More
Talking Turkey: Five Ways Home Care Agencies Can Get a Leg Up in 2019
As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as … Read More
Top 5 Blogs & Webcasts Home Care Insiders Fell for in 2017
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Creating a Data-Driven Marketing Strategies for Home Care
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
How to Attract and Keep the Best Millennial Caregivers With These Creative Caregiver Recruiting Ideas
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More
Plan and Prepare: Smart Agencies Follow a Home Care Marketing Strategy
If you haven't created a home care marketing strategy for your agency you may be setting yourself up for disaster. Learn how corecubed and our amazing affiliates can get you on the path to marketing success.
Marketing Your Home Care Business: The Reality About Consumer and Referral Marketing
Marketing is a necessity that helps induce business growth, and it’s something that needs to be an integral part of a home care business strategy. But marketing home care is decidedly different. Find out how to best market your home care agency here.
Christmas in July? Why you should start thinking about holiday home care marketing now!
Should you be thinking about holiday marketing in July? The home care marketing experts at corecubed say YES! Find out why in our latest blog post.
Write What You Know: Working with a Niche Marketing Agency
Why is it important to work with a marketing firm that markets what it knows? Find out in our latest blog post.
What Should Be On Your Marketing Wish List For 2015?
It's time to start thinking about how you plan to market and grow your business in the coming year! What's on your home care marketing wish list for 2015?
Take the First Step to Success with this FREE Home Health Startup Checklist
The time is right to start a new home care agency, but do you have what it takes to succeed in your new start-up? Check out our free offer and get off to a great start.
In It Together: What Does a Marketing Partnership Mean?
Marketing today isn't done in a vacuum. Find out how to form a strategic marketing partnership with a quality home care marketing firm in our latest blog.