In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More
In the recently released Home Care Pulse 2018 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 117 million Americans will need care by 2020. This dramatic increase in the older adult population signals the importance of a recruitment marketing strategy with creative recruiting ideas to attract current caregivers and newcomers to the career. While there is no magic bullet to … Read More
For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC can boost traffic to your … Read More
As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as … Read More
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More
With the meteoric rise of social media newcomer, Pinterest, and Facebook's new Timeline format, home health care marketing has the opportunity to transform itself and create fresher and more visual campaigns that resonate with users, while driving a home health care agency’s website up in the search engine rankings. Read our latest post to find out how to make your marketing campaign more (P)interesting.
How do you market a product if no one knows they need it until they REALLY need it? The answer lies in using the right bait for what you’re after. Read our latest blog entry for some market-tested and proven techniques that can help you reel in the big one.