Home Care Marketing Just Got Pinteresting

Pinterest

With the meteoric rise of social media newcomer, Pinterest, and Facebook's new Timeline format, home health care marketing has the opportunity to transform itself and create fresher and more visual campaigns that resonate with users, while driving a home health care agency’s website up in the search engine rankings. Read our latest post to find out how to make your marketing campaign more (P)interesting.

Baiting the Hook for Successful Marketing

How do you market a product if no one knows they need it until they REALLY need it? The answer lies in using the right bait for what you’re after. Read our latest blog entry for some market-tested and proven techniques that can help you reel in the big one.

Always Have a Plan

It is important for a business to have both a mission and a clear set of goals. Knowing the influences that can affect your business can also guide your mission in a positive direction. Read on to find out more.

How Do You Measure Success?

ROI

Measuring the return on investment (ROI) of an Internet marketing campaign can be difficult. Read on for a few tips on how to gauge the success of your online campaigns.

Don’t Let Your Accomplishments Go Unnoticed!

home care accomplishments

Don't be afraid to market yourself and your business. When your business wins an award or achieves something great, don't be shy about it, shout it from the rooftops! Learn more about where and how to spread the word about your business accomplishments in our latest blog.

Top Three Things We Need From Our Web Clients

Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on task. So, what can you do to help us? Read on to find out the three top things you need to provide your website designer.

New Website? Why Not a New Logo, Too?

Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your web designer can jump in and help. Using your web designer as your logo designer or even as a resource for the logo redesign will ensure that your brand compliments the newly designed website.

Cliches to Avoid When Working With Your Web Designer

Asking for trite design and content not only frustrates your web designer, but including these cliches in your website will also annoy your users. Trust your designer and avoid the following requests. Your website will be better off and your users will be more likely to continue clicking about.

Is Your Business Going (Google) Places?

Are you where you want to be in terms of local search engine rankings? Google Places can help your business gain a top spot on the world’s most popular search engine. Find out how to optimize your Google Places listing and give your business the boost it needs!

Blogging for Business

A business blog can provide a significant boost to your website by improving traffic and search engine rankings.  Here are a few quick tips for turning your business blog into a powerful marketing tool.

Call to Action Buttons

Call to action buttons

More than just visual elements, call to action buttons are actually designed with a strategy in mind.  When thought through properly, they can lead to more user clicks which in turn can lead to more sales, signups or other actions on your website.

Consistency in Design

You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.

Branding In The Nude

When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.