Redesigning your company’s website may be a good opportunity to reexamine your logo and word marks. Your logo may be outdated or out of style, or perhaps you’ve never established an official style guide for your company. Your web designer or others on their team may be able to help.
If you choose to have your web graphic designer work up a new logo, expect that this work will fall outside the scope of the actual web design project. This portion is commonly known as rebranding, and not only will you have a new logo but a new color palette and branding guidelines.
Your new artwork will be vector, print-quality (300dpi) files of all logos and word marks. These can be used for printing business cards, signage, letterhead and just about anything you can think of. It may be appropriate, if your company is sufficiently large, to provide an area of your website for media professionals that includes downloadable logos for use in print publications about your company.
Your web designer is a great resource for this type of work. They will be using the new logo to also brand your website, so it all ties together. Rolling out your new website is a great time to debut your brand new company branding.
Need a fresh look? Designing home care websites, logos, and other marketing materials is our specialty. corecubed has amazing designers—both web and print—on staff to help you with branding and web design. Give us a shout to get started on your new home care website or logo.