How do you market a product if no one knows they need it until they REALLY need it? The answer lies in using the right bait for what you’re after. Here are some market-tested and proven techniques that can help you reel in the big one.
Unlock the power of networking.
Network BEFORE your service is needed. An army of contacts and professionals in similar industries can help connect you with your prospective customers on short notice.
- Nothing speaks louder than community involvement. Don’t hesitate to be a part of something.
- Volunteer for local groups related to your industry, like Habitat for Humanity or the local Chamber of Commerce.
- Partner with other local businesses. If you’re a roofing company, contact other companies in your area: plumbers, electricians, construction companies, etc.
Have a story to share with the media.
Here’s an example—a tornado touching down in your community and ripping roofs off is bound to make waves in the local media. Print, online, radio and television journalists will be asking questions and interviewing frustrated homeowners. How much will repairs cost? How can homeowners protect themselves against scams? Does my home need only minor repairs, or will I have to get a new roof?
They have questions. You have answers. Consider appearing as a guest on the local network affiliate’s noon show, or on the local radio talk show to share some of your insights. You’ll not only provide much-needed assurance during a difficult time, but you’ll also be shining the spotlight on your business.
Make sure your website is on page one.
These days, consumers are conditioned to finding the information they need at the moment they need it. The Internet is a 24/7 virtual business referral source. You just need to make sure your company is at the head of the line to get those referrals. One way to get that job done is to make sure your website is at the top of any Google search. Paying careful attention to SEO (Search Engine Optimization) can help you identify keywords and other tricks of the trade to place your site at the top of the list.
Catch more fish by baiting the hook.
If you’d rather someone else do the fishing for you, why not call corecubed? Our marketing experts have the skills to bring in the catch. Whether you need an aggressive PR campaign to get the media’s attention, a monthly marketing communications program or a corporate rebranding strategy, corecubed can help you land that big fish.