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The Web Design and Development Process

Following up to the December 1st post about design vs. development, it’s time to recap and start the actual process. Now that you know the differences between the two, let’s talk about how they play

Great Design Isn’t Necessarily Usable

Are you considering usability when creating or updating your website? If not, you may be setting yourself up for failure! Planning how users will navigate your website will help ensure that they can find

Home Care Marketing Design vs Development: What’s the Difference?

Web design is not the same as web development, but the two definitely compliment each other. And you really need both good design and clean development to create an effective website. So what is the

Call to Action Buttons

More than just visual elements, call to action buttons are actually designed with a strategy in mind. When thought through properly, they can lead to more user clicks which in turn can lead to

Addicted to Multitasking? How It Could Be Hurting Your Home Care Business

Did you know that multi-tasking actually decreases a person’s IQ? Find out more about how multi-tasking can harm your business and how to help.

Consistency in Design

You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!”

Looking for a quick way to safely build your email contact list?

Just like there is no one silver bullet to marketing success, there is no magic bullet when it comes to building an email contact list. The goal is to avoid SPAM and to get

Make your website a billboard on a superhighway

Successful marketing in 2010 is so far different from what was traditionally taught as marketing and the key is the web. Take a look at that business website if it was designed

Game Changers: How Creative Thinking Helps Home Care Agencies Compete and Win

How does a small business compete when all the odds are stacked against them? Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to

Direct Mail vs. Email: Which Brings Better ROI for Home Care Marketing?

corecubed's MOST Program Administrator, Marissa Snook, examines the return on investment of direct mail marketing and email marketing. Which method is right for your company? Read below to learn what she found and how it

Grabbing the Spotlight: How to Elevate Your Home Care Agency With Digital Marketing

You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are

The Power of Storytelling in Home Care Marketing: Building a Trustworthy Brand

Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more

Marketing a Home Care Business: The Best Way to Manage Growing Pains

Your business, like a young caterpiller, will go through many stages of growth before taking flight. Who will help your business grow and spread its wings?

Finding Success Online: Home Care Business Marketing Strategies

If a potential customer doesn't know your exact web site address, how are they going to find your business on the web? Chances are, if your site isn't optimized for the search engines, the

Branding 101: Elevate Your Home Care Branding

If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough

Let Me Introduce Myself: I’m a Home Care Customer.

Have you ever tried to sell a freezer to an Eskimo?

What about life insurance to a five-year-old? Roast beef to a vegetarian? An umbrella to a friend living in the Sahara? Flea

Avoid These Home Care Marketing Traps—And Win More Clients Instead!

Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When

The Roadmap to Home Care Marketing Success

“If you fail to plan, then you are planning to fail.”

“If you don't know where you're going, you'll end up somewhere else.”

Ever heard either of those quotes? They're so true.

Build Your Reputation and Grow Your Business With Home Care PR

A company lives and dies by its reputation.

The key to creating a good reputation is establishing a friendly repartee with not only your customers, but also the public at large. Initiate a