Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online

Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online

It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More

corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards

corecubed brings home the gold, silver and bronze with 6 new Aster Awards

The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More

Home Care Marketing Specialists Explain How to Avoid Copyright Infringement

Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More

Award-Winning Digital Marketing That Makes Our Clients Shine!

Award Winning Digital Marketing That Makes Our Clients Shine!

We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients: The Rosemark System Innovative Senior Solutions Carolina Hearts Home Care In its 23rd year, the Digital Health Awards program recognizes the world’s best digital health resources. It’s always our goal to exceed the expectations of our clients, and these awards … Read More

Protect Your Home Care Website from Image Copyright Infringement

Protect Your Home Care Website from Image Copyright Infringement

Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More

Designing With User Emotions In Mind to Market Home Care

Designing With User Emotions in Mind to Market Home Care

Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More

Trust Marks: How to Market A Home Care Agency With Confidence

Trust Marks: Signals That Build Confidence in Your Home Care Agency

When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More

Your Award-Winning Partner for Outstanding Home Health Care Sales & Marketing

2020 Aster Awards

We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind.  Judging is based on creativity, layout and design, functionality, message effectiveness, production quality … Read More

Creative Recruiting Marketing Ideas for Home Care Agencies: Your Home Care Agency Survival Kit

recruitment marketing strategy

In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More