There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients. As you … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
Podcast Series Helps Consumers Choose Home
The demographics, they are a-changin’. According to the Rural Health Information Hub, there are currently more than 46 million adults 65 years of age and older living in the United States. By 2050, that number is expected to grow to nearly 90 million. What does this mean for America? By 2030, one in five Americans is projected to be 65 years of … Read More
Hospice Makes a Difference for Families Facing a Life-Limiting Illness
Caring for a loved one and helping that individual age in place, in the comfort of his or her own home, is a gift. But caregiving can also be emotionally and physically draining, especially when a loved one is facing end of life issues. According to Brent Korte, Executive Director of EvergreenHealth Home Care, choosing hospice care for a loved … Read More
Help Choose Home Interview with Deborah Hoyt
The Benefits of Care at Home for Senior Loved Ones The saying “everything old is new again” is an apt description of the home care industry in the United States. One hundred years ago, home- and community-based care were the norm. Doctors and nurses made house calls to tend to patients. Then, modernization brought brick and mortar hospitals, skilled nursing … Read More
Help Choose Home Podcast: Interview with Sheila McMackin
How Quality Home Care Makes a Difference in the Care of Senior Loved Ones The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about the health benefits of choosing in-home … Read More
Home Care Marketing Tip: Encourage the Sandwich Generation to Add a Side Order of Social Life
A day in the life of a baby boomer caregiver – part of the sandwich generation – consists of a delicate balancing act of shuttling kids to sports practice, dance lessons, musical instrument instructions, medical appointments, school or camp, giving her all to her career, taking care of the infinite commitments required to manage a home, and carving out as … Read More
Everybody Needs Somebody, Especially as They Age
Helping seniors stay social as they age is vital to their overall health and wellbeing. Find out how home care agencies can do more to help older clients stay socially engaged here.
Top 10 Life Hacks for the Family Caregiver
For family caregivers, simplifying everyday tasks can make a huge difference. Check out the top ten life hacks that can make family caregivers' lives a little easier.