The Unique Benefits to Caring for Patients at Home When a friend told Dr. Warren Hebert about a home care agency that was looking for a director of nursing in the mid-1980s, he jumped at the opportunity. Wanting a role in nursing that would allow him to be at home on nights and weekends with his young family, Dr. Hebert … Read More
Help Choose Home Podcast with Jennifer Gibson
Making Homecare a Familiar Choice What’s the biggest hurdle to getting people to help choose home for care? According to Jennifer Gibson, RN, and the Senior Clinical Specialist at Axxess Technologies in Dallas, TX, it’s the unfortunate reality that many consumers, and even referral services like hospitals and physicians, are not familiar with the industry, and therefore do not look … Read More
How e-Newsletters Bolster Home Care Referrals
Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the best referral sources for agencies. As noted in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth referrals from past and current clients and their … Read More
Going, Going, Google+ Business Pages Are Almost Gone
Over the past decade, social media has become a huge part of our daily lives; it’s how we stay in touch with old friends, the way we invite people to parties and get-togethers, and where we turn for recommendations. Social media is also where we, as business owners and operators, advertise our goods and services. But the times are changing … Read More
Help Choose Home Interview with Deborah Hoyt
The Benefits of Care at Home for Senior Loved Ones The saying “everything old is new again” is an apt description of the home care industry in the United States. One hundred years ago, home- and community-based care were the norm. Doctors and nurses made house calls to tend to patients. Then, modernization brought brick and mortar hospitals, skilled nursing … Read More
Help Choose Home Podcast: Considering In-Home Care for Older Adults
The following blog is a summary of the Help Choose Home podcast episode entitled, “Considering In-Home Care for Older Adults.” The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about … Read More
Help Choose Home Podcast: Interview with Sheila McMackin
How Quality Home Care Makes a Difference in the Care of Senior Loved Ones The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about the health benefits of choosing in-home … Read More
Facebook Marketing 2.0: Pay to Play
Ah, the good old days; we often long for their simplicity, and yet time and so-called “progress” march on. In Facebook’s glory days, we didn’t worry about fake news, algorithms, or ads. Instead, it was all about making friends, catching up, and sharing. Then businesses wanted to use Facebook to connect with consumers, so they joined the platform and started … Read More
Is Your SEO Provider Helping or Hurting Your Home Care Agency?
People get into the home care field because they have a passion for helping others, and with such aspirations, it is counterintuitive to think that someone you hire to help your business would do something that could hurt it. However, as much as we’d love to believe that everyone who claims to be a professional in his or her field … Read More
How corecubed Clients Are Growing Home Care Sales with Customized Sales Training
“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More
Is Your Blog Attracting Home Care Leads?
Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home care leads are searching for services and … Read More
Top 5 Blogs & Webcasts Home Care Insiders Fell for in 2017
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Top Five Ways to Increase Home Care Sales in 2018
There’s a reason people make resolutions; a new year is a clean slate, a fresh opportunity to make the improvements necessary to reach your goals. For home care businesses, a new year is the perfect chance to improve your services, recruit better caregivers, and most of all, increase home care sales. In our ever-evolving and fiercely competitive industry, growing home … Read More
Asking People What They Think About Your Home Care Business: Not a Cake Walk, But Full of Rich Rewards
Recently, one of our staff members ordered a child’s birthday cake from a small, local bakery, requesting a dinosaur theme. Imagine her delight upon picking up the perfectly designed cake, and discovering that the baker had also included a dinosaur cupcake and small toy for the child at no charge, explaining her own son’s shared love of dinosaurs. Of course, … Read More
4 Tips to Keep Your Home Care Website Intact and Unhacked
Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day to unsuspecting small businesses. And all you have to do is scroll through the news to learn of yet another cybersecurity threat – from voter … Read More
Build a Bounty of Good Reviews for Your Home Care Agency
As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time to reflect on the things that have brought us joy, but for home care agency owners, it’s also a good time to appreciate something that … Read More
Buzzwords That Will Frighten Your Facebook Reach
It’s that spooky time of year when all the ghouls and goblins come out. Wondering what creepy costume you can don while taking the kids trick-or-treating? A simple solution might be to wear a t-shirt with the words “SHARE” or “FREE.” If that doesn’t sound scary to you, then you haven’t been living in the upside-down world of Facebook … Read More
Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More
Conquer Your Greatest Home Care Sales Challenges
Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present in the home care industry. No matter how skilled you are or how practiced your pitch is, home care sales is the most competitive it … Read More
It’s Elementary: Matching Your Home Care Sales Style to Another’s Buying Style = Success!
Have you ever walked into a room full of people you’ve never met, and naturally gravitate towards a particular type of person? Maybe you’re quiet and reserved, and feel most comfortable seeking out other like-minded companions. Or it could be just the opposite; perhaps you’re energized by those with a bubbly personality. Did you realize that just as we have … Read More
Home Care Marketing Tip: Encourage the Sandwich Generation to Add a Side Order of Social Life
A day in the life of a baby boomer caregiver – part of the sandwich generation – consists of a delicate balancing act of shuttling kids to sports practice, dance lessons, musical instrument instructions, medical appointments, school or camp, giving her all to her career, taking care of the infinite commitments required to manage a home, and carving out as … Read More
Brownies and Tchotchkes: How Not to Nurture a New Referral Relationship
Making new friends is easy; it’s keeping them that takes work, particularly in the business world. A new business relationship requires attention and nurturing in order to grow, just like a personal relationship. In the home care industry, salespeople often receive comprehensive training on how to schmooze with potential referral partners, but not much training for what comes next. If … Read More
Huh? How Home Care Industry Lingo Gets in the Way of Connecting with Consumers
Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or even from some of the fascinating idioms each culture has accepted as normal, while others find baffling. For example, Russians may proclaim, “I’m not hanging … Read More
Creating a Data-Driven Home Care Marketing Strategy
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Home Care Agencies: Here’s How to Break Through the Biggest Barrier to In-Home Care
Guest blog post by Matthew Cappell, CEO, FHS SeniorCare Payment Solutions The benefits to in-home care are undisputed: The ability to age in place where it’s most comfortable. The independence to choose when and what to eat, when and where to sleep, what activities to engage in, with whom you want to spend your time. Given the choice between remaining at home … Read More