It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
Is Your Home Care Marketing HIPAA Compliant?
If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
Home Care Marketing Specialists Explain How to Avoid Copyright Infringement
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More
Award-Winning Digital Marketing That Makes Our Clients Shine!
We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients: The Rosemark System Innovative Senior Solutions Carolina Hearts Home Care In its 23rd year, the Digital Health Awards program recognizes the world’s best digital health resources. It’s always our goal to exceed the expectations of our clients, and these awards … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Protect Your Home Care Website from Image Copyright Infringement
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
What Apple’s iOS14.5 Means for Marketing Home Care Ads on Facebook
If you’re an iPhone user, chances are that by now you’ve received a notification or heard about Apple’s latest update, iOS14.5, which was released in late April after several weeks of anticipation from the digital marketing communities. While iOS14.5 prioritizes helpful new ways to experience some of the iPhone’s most popular applications and features, the spotlight has shone brightly on … Read More
Increase Client Conversion Rates in Home Care Advertising with Warm Messaging
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More
Using Google Ads to Market Home Care
Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More
Applying What Aristotle Knew About Persuasion to Home Care Sales
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More
SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to older adults and their family members during a time of social distancing and isolation. Though the importance … Read More
Trust Marks: How to Market A Home Care Agency With Confidence
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More
Top 5 Dos and Don’ts of Home Care Email Marketing
With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward in marketing to seniors and their family members. If you’re wondering how to do elder care marketing online, be sure not to overlook a fundamental digital marketing strategy that plays a crucial role in your agency’s ability … Read More
What Home Care Agencies Should Do Now to Prepare for Post-Holiday Spikes in Online Senior Care Searches
We know that when families celebrate holidays with older loved ones, care needs that might have gone unnoticed before suddenly become glaringly apparent. As a result, online senior care searches spike after most major holidays. Agencies in the home care market that are not easily found in search results by those in need of help can miss out on qualified … Read More
Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly
At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More
10 Must-Reads for Anyone Who Works in Senior Home Care
While it looks totally different this year, September still heralds the start of the school year and a season that we associate with learning. To that end, we want to share some reading recommendations from some of our team members and senior home care agency clients – books that have helped shape and elevate their views of older adults, advanced … Read More
Our Latest Senior Home Care Marketing Awards: Helping Our Clients Shine
We’re delighted to announce our recent winning of 12 National Mature Media Awards℠, honoring the nation’s best marketing, communications, educational materials, and programs for older adults. Winners were chosen by a distinguished panel of judges from across the U.S. who hold years of experience and expertise in the mature market industry. Gold Award recipients (including corecubed) represent the top five percent … Read More
Resources to Help Home Care Agencies Adapt To COVID-19
With the COVID-19 pandemic continuing to dominate the healthcare landscape, and with increased awareness around the essential services home care companies provide, it’s important for home care agencies to position themselves as local leaders who are equipped and prepared to keep both clients and caregivers safe. Being ready to adapt to COVID-19 starts with gathering reliable information. To help in … Read More
Ask the Home Care SEO Experts
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting. Unfortunately, these promises are highly unrealistic. To learn more about an effective home care SEO strategy and why SEO makes a … Read More
Your Award-Winning Partner for Outstanding Home Health Care Sales & Marketing
We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind. Judging is based on creativity, layout and design, functionality, message effectiveness, production quality … Read More
Top 10 Home Care SEO Tips for Increasing Traffic to Your Website
If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a better executed SEO presence and strategy. Do a quick search – do your competitors appear in more search results than your agency? Do they appear higher up on the … Read More
Sizing Up the Competition and Assessing Your Agency’s Weaknesses
In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business in the first place. But how do you know if every inquiry that comes into your agency is being handled with a first-rate level of care? And, how can you accurately set the bar for excellence if you don’t know what competitors are offering? One of … Read More