According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily … Read More
Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow
With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More
How to Get Consumers and Caregivers to Choose YOUR Home Care Company
Do you remember the first time you fell in love – how your heart fluttered at the realization that you had perhaps found THE one? Wouldn’t it be great if you could emulate that level of response from your website visitors? As corny as it may sound, capturing the attention of your target audiences and maintaining their interest in what … Read More
How to Write Caregiver Job Ads That Bring in More Applicants
There is not a home care agency in the country that isn’t feeling the current employment crisis. The hyper competitive caregiver job market means agencies are spending more time and resources to recruit and hire caregivers to meet client demand. So, how do you make sure that the time, effort and money you spend, in particular on caregiver job ads, … Read More
Improve SEO for Home Care with These Expert Tips
“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!” If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of elder care marketing and SEO experts has compiled the information you need to make the best decisions for … Read More
Home Care Marketing Solutions: Recruiting Through Marketing
In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: effective recruiting tactics to bring in more caregivers? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are … Read More
Turbocharge Caregiver Recruitment Through a Marketing Lens
There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients. As you … Read More
The Unexpected Key to Effective Home Care Leadership: Cognitive Humility
We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially in home care leadership: humility. Cognitive humility is, in fact, … Read More
Finish the Year With Strong Case Manager Relationships
As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More
Sprinkle Some Pixel Dust on Your Facebook Marketing
Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More
Word-of-Mouth Home Care Referrals Are Sizing Up Your Agency Online
It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While … Read More
corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards
The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More
Is Your Home Care Marketing HIPAA Compliant?
If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information. As employers in the home care industry, most understand that HIPAA covers information that would be … Read More
Home Care Marketing Specialists Explain How to Avoid Copyright Infringement
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More
Award-Winning Digital Marketing That Makes Our Clients Shine!
We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients: The Rosemark System Innovative Senior Solutions Carolina Hearts Home Care In its 23rd year, the Digital Health Awards program recognizes the world’s best digital health resources. It’s always our goal to exceed the expectations of our clients, and these awards … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is rampant in the media and many commercials, TV shows, magazines, and movies often portray stereotypes of older adults as forgetful and without any capacity to … Read More
Protect Your Home Care Website from Image Copyright Infringement
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More
What Apple’s iOS14.5 Means for Marketing Home Care Ads on Facebook
If you’re an iPhone user, chances are that by now you’ve received a notification or heard about Apple’s latest update, iOS14.5, which was released in late April after several weeks of anticipation from the digital marketing communities. While iOS14.5 prioritizes helpful new ways to experience some of the iPhone’s most popular applications and features, the spotlight has shone brightly on … Read More
Increase Client Conversion Rates in Home Care Advertising with Warm Messaging
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More
Using Google Ads to Market Home Care
Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More
Applying What Aristotle Knew About Persuasion to Home Care Sales
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More
SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to older adults and their family members during a time of social distancing and isolation. Though the importance … Read More
Trust Marks: How to Market A Home Care Agency With Confidence
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More