We know that when families celebrate holidays with older loved ones, care needs that might have gone unnoticed before suddenly become glaringly apparent. As a result, online senior care searches spike after most major holidays. Agencies in the home care market that are not easily found in search results by those in need of help can miss out on qualified leads with an immediate need.
This year, add COVID-19 concerns to the mix. Many families who may previously have reached out to nursing homes and assisted living facilities for guidance might now seek senior care at home as an alternative – making it all even more important to ensure that your agency rises to the top of online senior care searches.
At corecubed, we have the right solution and the industry expertise to help your agency do just that. As a Certified Google Partner and with decades of specialized home care marketing experience, we work help home care agencies craft and implement the right online marketing strategies to reach their target audiences. Our top recommendation? Pay-per-click (PPC) campaigns with ongoing monitoring and adjustments for the best performance; but you need to get started sooner rather than later to ensure that our team has time to gather data and begin optimization work by the time the holidays are over and the increase in online searches for home care begins. Here’s how the process works.
Setting Up the PPC Campaign
We begin by researching keywords related to the particular services you want to promote with your ads, and then we craft compelling ads that weave in your agency’s key differentiators.
After launching a PPC campaign, data starts flowing in and our team will begins analyzing results to maximize your return on investment. It usually takes several weeks for Google to “learn” the details of a new ad campaign; that is when our clients typically begin to see increased traffic, and most importantly, increased inquiries received as a result.
PPC campaigns are an incredibly effective way to achieve short-term results and compete for the coveted spot on the “first page of search” results, especially for high-volume, high-competition keywords. However, for PPC ads to be most effective, they require ongoing, consistent oversight and management, which will improve results over time. By kicking off a PPC campaign now, home care websites can be better positioned to capture the post-holiday spike.
Our PPC team is ready when you are to take your agency to the next level. Contact us any time at 800.370.6580, x1, or through our online contact form to learn more about senior care search engine optimization or any of our other home care marketing services.