Story Is an Important Home Care Marketing Tool. Are Your Clients Hearing It?

home care marketing tool

home care marketing toolWhether you’re sitting around a campfire, binge-watching a series on Netflix, or sobbing over the latest holiday commercial, one thing everyone has in common is that we all love a good story. Stories move us emotionally. They make us laugh. They make us cry. They even make us buy things. So, are your clients hearing your company’s story?

Brand storytelling is not a new concept, but it has increased in importance with the explosive growth of social media and content marketing.  The following are five ways to use your brand’s story to intrigue, engage, and connect with your clients.

Tell the truth. Customers respect honest and transparent companies. As you develop the story of your brand, remember not to simply fabricate a tale that sounds impressive. In order to be effective, and not create an issue that will come back to bite you, your brand’s stories must be consistent, rooted in truth, and speak to your promise as a company.

Have a personality. While brand stories can help inform your marketing materials and ads, they, themselves, are not ads or sales pitches. Your brand’s story should have a personality that resonates with your target audience. Learn more about how to create a brand essence here.

Consider your characters. Keebler has the elves, M&Ms have walking, talking mascots of their own candies, Mr. Clean has the famous bald guy. Who are the characters in your brand’s story? While you don’t need a mascot or fictional persona for your brand, having a “character” to root for, even if it’s simply stories from your own employees, gives your customers an emotional connection to your brand.

Focus on the customer. Your story isn’t a megaphone for talking about how great your company is. Above all, your brand’s story must speak to your customer base. How does your brand solve problems that your clients might be facing? How can clients relate to your company, staff, etc.?

Now that you know the fundamentals of brand storytelling, ask yourself some questions, like:

  • What is unique about my business?
  • What is interesting about how it was founded?
  • What problem is your company trying to solve?
  • What inspired the business?
  • How has your business evolved?
  • What’s a unique way to tell your story?
  • How can I help clients relate to my company?

Need someone to help tell your company’s story? The content marketers and brand strategists at corecubed have been helping people in the aging care service industry tell their stories for decades. Contact us today to learn how we can help craft a page-turner for your business.

Want to learn more about home care marketing from our experts? Don’t miss our Home Care Marketing Expert Series.