There are so many opportunities for media placement out there today; it is almost a sin not to be scooping some of these up for your business. Check out this blog for some ideas to get you started.
Socialize with the Best: Using Social Media to Showcase Accreditations
If you haven't already integrated social media into your marketing plan, we've got one more reason for you. With all the competition in the home care industry these days, how can you make your agency stand out in a crowded marketplace? Using social media to showcase your agency's accreditations can help draw the attention of potenial customers. Read on for more information about using social media to tout accreditations.
Is Your Business Going (Google) Places?
Are you where you want to be in terms of local search engine rankings? Google Places can help your business gain a top spot on the world’s most popular search engine. Find out how to optimize your Google Places listing and give your business the boost it needs!
Dangers of a Do-It-Yourself Society
Is do-it-yourself marketing and design worth the hype? Check this out.
SEO for Beginners: Basic Ground Rules
Getting tangled in the world wide web of search engine optimization? Check out these basic tenets on SEO.
Blogging for Business
A business blog can provide a significant boost to your website by improving traffic and search engine rankings. Here are a few quick tips for turning your business blog into a powerful marketing tool.
A Crash Course in Keywords; Misunderstood and Often Misused.
One fairly easy way to increase website traffic is to simply rethink your website’s keywords. By incorporating appropriate keywords and keyword phrases you can get a lot more mileage out of your search engine rankings.
Addicted to Multi-tasking? It Could be Hurting Your Business
Did you know that multi-tasking actually decreases a person’s IQ? Find out more about how multi-tasking can harm your business and how to help.
Branding In The Nude
When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.
Why a CMS can make your life easier
Managing your website content can be quite easy, given that the right tools are in place from the start.
I’ve got five reasons why building your website with a CMS can help you sleep better at night and put a few dollars back in your pocket.
Tweet me! Link me in. Help….Yelp!
Does this sound inviting? It is “Social Networking”, something that is considered in today’s world a solid component for any marketing strategy. Pencil me in for some networking right now.
Looking for a quick way to safely build your email contact list?
Just like there is no one silver bullet to marketing success, there is no magic bullet when it comes to building an email contact list. The goal is to avoid SPAM and to get those customers or potential customers to open, read, link to your site and then buy! Some simple steps for success are at your fingertips.
Make your website a billboard on a superhighway
Successful marketing in 2010 is so far different from what was traditionally taught as marketing and the key is the web. Take a look at that business website if it was designed more than two years ago, and get on the internet marketing bandwagon for success.
1 square, 2 square, 3 square, FOURSQUARE! Unlock the power of location marketing
Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation. For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses! The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game?
Game Changers: Finding Ways to Make New Rules
How does a small business compete when all the odds are stacked against them? Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to get ahead. Change the rules of the game to make yourself competetive!
Direct mail vs. email. Which has the better ROI? You may be surprised…
corecubed's MOST Program Administrator, Marissa Snook, examines the return on investment of direct mail marketing and email marketing. Which method is right for your company? Read below to learn what she found and how it applies to your business.
Separating Your Business From the Field With Smart PR
Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.
Get Busy Cooking When the Opportunity Presents
Gardening requires fertile ground, knowledge of your plants, and lots of patience. corecubed Creative Director Tammy Brown looks at gardening as a metaphor for successful marketing and discusses what goes into creating a bountiful harvest that translates into sales.
Grabbing the Spotlight
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.
The Mobile Internet: Make sure your web site travels well
Is your web site ready for the modern world of mobile devices and small screens? Find out what might be keeping people on the go from accessing your important information and learn how to fix it.
Storytelling as a Marketing Device
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.
Marketing Home Care: The Best Way to Manage Business Growing Pains
Your business, like a young caterpiller, will go through many stages of growth before taking flight. Who will help your business grow and spread its wings?
Finding Your Business on the Web
If a potential customer doesn't know your exact web site address, how are they going to find your business on the web? Chances are, if your site isn't optimized for the search engines, the customers will find your competitor's web site rather than yours. Did you know that only 32% of Internet users will read to the bottom of the first page of results when performing a search? (iProspect) Only 23% of searchers go to the bottom of the second page of search results, and the numbers drop for every page thereafter. And as technology changes, getting listed on the first page of results will only become more important as searches will be possible in places like your television, phone and music players.
Search engine optimization is not for the faint of heart, as the tactics to get listed on the first page of results seem to require an understanding of a whole new language, but by understanding a few basic components of search engine optimization and with a strategic Internet marketing partner like corecubed, you can be well on your way to staying ahead of the competition and getting higher rankings in search engines.