Creepy. Scary. Downright Terrifying. With Halloween approaching, lots of people are in the mood for a good scare, but we here at corecubed think that some of Halloween’s most iconic mascots and imagery get a bad rap. In fact, you might be surprised at how closely we relate to some of the quote/unquote frightening aspects of this holiday. Find out why some might say our talents are so good they’re scary:
The Ghost with the Most: As a Multimedia Writer for corecubed, Jennifer Logullo ghost writes an assortment of content for home care agency clients, including blogs, brochures, newsletters, and more. She has spooky good writing skills, is a CopyBlogger Certified Content Marketer, and has earned a certificate in Engagement and Nurture Marketing Strategies from Northwestern University as well as a Social Marketing Certification from Hootsuite Academy. And, having worked in the home care marketing industry since 1999, she really knows how to write about senior care.
Dr. Frankenstein: Dr. Frankenstein often gets overshadowed by his amazing monster, but make no mistake, it takes an architect to make something so incredible! Similarly, corecubed employs an exceptional architect, but her forte is content as opposed to monsters. Like Frankenstein, corecubed’s Lead Content Architect, Leigh-Ann Heuer, uses her creativity along with her literary background to construct amazing content creations for our home care clients, from websites and newsletters to blogs and articles and beyond.
The Witches: Witches, it seems, are particularly unfairly classified as scary around Halloween; everyone seems to overlook the fact that they’re magical! corecubed is lucky to have not one but two amazing marketing witches, in the form of our Managing Directors, Amy Selle and Marissa Snook. Both perform marketing and project management magic on a daily basis, expertly leading our home care clients through the process from concept to final product and helping them realize their marketing goals. Between them, they have decades of home care marketing experience, and they’ve always got creative ideas brewing in their cauldrons!
Jack-o-Lantern of All Trades: The jack-o-lantern is the ultimate in artistic expression for Halloween. You start with a plain pumpkin, and with a little skill and imagination, you can turn it into a masterpiece. That’s why corecubed’s Art Director, Jan Curnutte is our jack-o-lantern of all trades. With a keen eye for design and years of experience, Jan produces a wide variety of creative marketing material, adding graphic design to forms, processes, manuals, brochures, teaching aides, newsletters, and PowerPoint presentations to expand the client brand.
The Spider: While their creep factor has landed them as a top Halloween symbol, spiders are actually incredibly helpful, just like our own SEO spider, Sarah Gibson. As our SEO Manager, Sarah uses her multiple legs…er…skills to crawl client sites, looking for how to improve SEO, web design, and more. Her passion for helping others define their businesses, paired with her experience in all areas of marketing, from SEO to web design to project management, gives her the perfect platform for helping clients build their brand on the web.
The Owl: The wise owl is like the master of ceremonies for the Halloween season, and there’s no one more fitting to inhabit that role than our President/CEO, Merrily Orsini. Like an owl, she flies from conference to webinar and back again, spreading her vast knowledge of home care marketing and the future of aging care. She has held many roles within the industry, from owning her own home care agency to being Chair of the Private Duty Homecare Association of America while on the board of the National Association for Home Care and Hospice. She also served as the Chief Strategic Officer for Private Duty for NAHC in 2011 and 2012. If you’ve ever seen her speak, you know she’s not just insightful; she’s a total hoot! (See what I did there?)
Check out our About Us page to learn more about our frighteningly awesome home care marketing team!
Marketing home care services should be easy, not eerie! If you’re looking for a marketing partner who’s so good it’s scary, look no further than team corecubed. Contact us to learn more about our services.