Running a business is expensive. That’s why it’s important to know what to invest your money in to make your business a success. When it comes to all the things that aging care companies have to invest their hard earned money in – staff, equipment, technology, etc. – quality marketing content often gets overlooked. However, most professional marketers agree that neglecting content marketing is a big no-no these days.
Many companies shy away from content marketing for fear that it is too time consuming. After all, who in the aging care industry has extra time to spend creating content on a regular basis? However, don’t let that fear keep you from investing in this crucial marketing tactic.
Benefits of Content Marketing
Providing Content that Makes Clients Pick up the Phone: Recent research from Caring.com showed that 60% of people searching for senior care had no prior knowledge of senior care options in their local area. Almost 40% of those surveyed noted that online directories and the senior care provider’s website are the tools that helped them make their ultimate decision. When it came to how long their decisions took, 34% of people surveyed took between six months to three years to finally decide on a senior care provider. This is where the ongoing nurturing of content marketing comes into play. Content marketing allows you to tell your company’s story and share helpful resources to those searching for care via blogging, social media, and email campaigns, and this high-quality, relevant content can showcase your company’s expertise and trigger potential clients to contact your agency when they are making that critical final decision. Give them content that makes them confident in picking up the phone and call your agency!
In a survey conducted by Roper Marketing Affair, 80% of business decision-makers indicated they prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to a company, while 60% say that company content helps them make better product decisions. Why? Because as consumers we like to be informed, not sold to.
Improves SEO & Increases Web Traffic: The more content you create, the more opportunity you have to use SEO keywords which can give your website a great SEO boost. Search engines like Google monitor the quality of websites, and want to show consumers websites that have higher quality scores. Putting fresh, relevant content on your site regularly that helps consumers, and sharing your helpful content across multiple platforms garners your site a higher standing with search engines.
Secures Your Company as an Industry Expert: Consumer confidence is crucial for a business. When customers hear from your business regularly, whether through a blog, social media, or an e-newsletter, and when you provide them with regular high quality, interesting content, they begin to not only remember your brand, but to feel confident that your company is an expert on whom they can rely.
Builds Brand Loyalty: Ever found an author whose work you love so much that you’ll buy any book he or she writes? Content marketing can have a similar effect on readers, allowing them to get consistent content from a brand that they find useful, and that makes them keep coming back for more. Additionally, using social media as part of your content marketing strategy not only helps you engage with your consumers, but also encourages them to engage with each other.
Invest in the Best for Your Content Marketing
There’s no doubt that creating regular content is a time-consuming process, but you don’t have to go it alone! corecubed’s team of expert home care content marketers can help you create a strategy and develop quality, compelling content that gets results. Invest in the best. Contact corecubed today!