Category Archive

Reassessing Your Marketing for 2014

How will you reassess and re-envision your marketing this year? Read our latest blog post for some ideas.

Marketing Quality Drives Better Business: Show Your Home Care Agency’s Wares

What do car marketing and aging care marketing have in common? Quality. Find out more in our latest blog post.

Being a Resource: Easing the Transition to Elder Care

How can your agency be a resource and help potential clients and their families plan for the road ahead? Check out our blog post to find out.

Google’s Hummingbird Algorithm & What It Means for Your Marketing

Google has been rolling out it's new Hummingbird search algorithm recently. Find out what the changes mean for your online marketing and SEO in our latest blog post.

Marketing Partners in Care: Business Management & Scheduling Providers

Need your home care agency to run like clockwork? Learn how choosing the right partner can help.

Market Value: Marketing in This Time of Healthcare Reform

Healthcare reform has changed the way that aging care businesses market their services. Take a look at our blog to find out how to best position your company in this brave new world.

Home Care Partnerships for Marketing Success – Why Online Marketing Matters and How to Increase ROI

Why does online marketing matter? Find out in this fabulous guest post from our friends at Caring.com!

Market Value: Reduce Readmissions, Lower Costs

Home care agencies are uniquely positioned to help hospitals reduce readmissions and lower costs during these transitional times. Learn how to demonstrate your market value to hospitals in your area in our latest blog.

Market Value: New Services for a New Age

During these changing times in the home care industry, agencies should consider adding some new products and services to give them a higher market value. Check out some suggestions in our latest blog post.

Know Your Market: Marketing to Different Lifestyles

Older adults aren't just living more active lives these days, they also have different personal relationships and family dynamics than in the past. Take a look at our blog to find out how you can better market your aging care services to the LGBT community.

Know Your Market: Get Tapped In to the “New Age”

Marketing aging care services today is vastly different than it was even just a few years ago. Is your company tapped in to the new age? Find out in our blog.

Know Your Market: Effective Referral Source Marketing

Effective referral marketing is essential to the growth of an aging care business. Read our blog to find out who to target and grow your referral market.

Know Your Market: The High-End Client

Marketing to affluent clients means knowing your target. Learn how to effectively market to high-end clients in our latest blog.

Integrated Marketing: Putting the Pieces Together

How do you put all of your marketing pieces together to get the best results? Find out in our latest blog post!

Online Content and Visuals: The Solution for a Short Attention Span

A message is only as good as its visual, and vice versa. Learn more about the importance of creating a union between your marketing message and your visuals in our blog.

How is Marketing Home Care Like Leading a Horse to Water?

Getting leads but not conversions? Learn why your agency may be experiencing conversion aversion and what you can do about it in our latest blog post.

corecubed’s Very Own Aging Care Expert Making Waves in Louisville

corecubed President/CEO, Merrily Orsini, was recently interviewed by Louisville Business First on changes and trends in the aging care industry. Read more about this fantastic interview in our blog.