Marketing Is a Two-Way Street

In the good ole' days, marketing used to be one-way messaging. Simple stuff. You have a product or service and you tell folks about it. Now, with the advent of social media, marketing is becoming two-way – customers finding YOU when they are seeking products or services. And they are not quiet about the experience.

Marketers, however, are the guardians of a company's brand. So how do you walk the two-way street of social media marketing, keep the brand intact, and use new technology to your benefit?

Have a story to share with the media

A tornado touching down in your community and ripping roofs off is bound to make waves in the local media. Print, online, radio and television journalists will be asking questions and interviewing frustrated homeowners. How much will repairs cost? How can homeowners protect themselves against scams? Does my home need only minor repairs, or will I have to get a new roof?