Call to Action Buttons

Call to action buttons

More than just visual elements, call to action buttons are actually designed with a strategy in mind.  When thought through properly, they can lead to more user clicks which in turn can lead to more sales, signups or other actions on your website.

Does your company need a social media policy?

Social media mishaps happen all the time.  Who hasn't said something on Twitter or posted a status on Facebook that they later regretted?  What is being said about your company on social media sites can be much more damaging.

Consistency in Design

You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.

Branding In The Nude

When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.

Why a CMS can make your life easier

Managing your website content can be quite easy, given that the right tools are in place from the start.

I’ve got five reasons why building your website with a CMS can help you sleep better at night and put a few dollars back in your pocket.

Tweet me! Link me in. Help….Yelp!

Does this sound inviting? It is “Social Networking”, something that is considered in today’s world a solid component for any marketing strategy. Pencil me in for some networking right now.

Looking for a quick way to safely build your email contact list?

Just like there is no one silver bullet to marketing success, there is no magic bullet when it comes to building an email contact list. The goal is to avoid SPAM and to get those customers or potential customers to open, read, link to your site and then buy! Some simple steps for success are at your fingertips. 

Make your website a billboard on a superhighway

Successful marketing in 2010 is so far different from what was traditionally taught as marketing and the key is the web. Take a look at that business website if it was designed more than two years ago, and get on the internet marketing bandwagon for success.

1 square, 2 square, 3 square, FOURSQUARE! Unlock the power of location marketing

Foursquare location marketing

Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation.  For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses!  The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game? 

Game Changers: Finding Ways to Make New Rules

Game Changers

How does a small business compete when all the odds are stacked against them?  Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to get ahead.  Change the rules of the game to make yourself competetive!

Tips And Tricks to Keep Your Computer Nightmares at a Minimum

computer nightmares

Today's computer threats have the potential to cause irreperable harm to your hardware and your data, and your business can lose countless dollars with the accompanying downtime.  Here are several quick and easy tips for making your computer and your data safer in today's volitile online environment.

Get Busy Cooking When the Opportunity Presents

strong foundation

Gardening requires fertile ground, knowledge of your plants, and lots of patience.  corecubed Creative Director Tammy Brown looks at gardening as a metaphor for successful marketing and discusses what goes into creating a bountiful harvest that translates into sales.

Grabbing the Spotlight

Grabbing the Spotlight

You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.

Storytelling as a Marketing Device

Does your marketing and branding reflect the story of your small business?  The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.

Finding Your Business on the Web

If a potential customer doesn't know your exact web site address, how are they going to find your business on the web? Chances are, if your site isn't optimized for the search engines, the customers will find your competitor's web site rather than yours. Did you know that only 32% of Internet users will read to the bottom of the first page of results when performing a search? (iProspect) Only 23% of searchers go to the bottom of the second page of search results, and the numbers drop for every page thereafter. And as technology changes, getting listed on the first page of results will only become more important as searches will be possible in places like your television, phone and music players.

Search engine optimization is not for the faint of heart, as the tactics to get listed on the first page of results seem to require an understanding of a whole new language, but by understanding a few basic components of search engine optimization and with a strategic Internet marketing partner like corecubed, you can be well on your way to staying ahead of the competition and getting higher rankings in search engines.

Branding 101

If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough reason to make certain you are portraying an image that will benefit your company and living up to customer expectations. If you are a small company, branding becomes that much more important in a crowded marketplace. Creating positive and memorable positioning of your product or service in the minds of current and potential customers will help you to rise above the competition.

corecubed can help.

Having a skilled media relations professional who understands branding and the best ways to communicate your key messages is crucial. corecubed communications has experts on demand who will help you create and implement a branding strategy. We specialize in integrating your business needs with the best strategies for success using marketing+design+PR to provide business communications that sell. Our team of marketing and PR professionals provides quality services that are unsurpassed at any agency price.

Our strategic marketing communications capabilities range from strategic planning to full implementation of marketing and public relations plans, including total design across all media. We can fulfill all of your communication needs.

Let me Introduce Myself. I’m the Customer.

Have you ever tried to sell a freezer to an Eskimo?

What about life insurance to a five-year-old? Roast beef to a vegetarian? An umbrella to a friend living in the Sahara? Flea spray to a woman with no pets? A parachute to the captain of a deep sea fishing vessel?

To successfully negotiate these sales would be a nearly impossible effort. Why? Because they all have one thing in common. In each situation, the merchant would be trying to sell something the prospective buyer doesn't want or need. She'd be marketing her product to the wrong people. Eskimos don't need freezers – and what would a sea captain do with a parachute? Jump off the nearest island?

It would be foolhardy to attempt these sales. In essence, it would be as if the merchant had forgotten one of the most important rules of marketing: knowing the customer.