As the owner or manager of a home care agency, your days are probably filled with paperwork, fulfilling staffing needs, and most importantly, providing top-notch care for clients and their families. The last thing you want to think about at the end of the day is search engine optimization (SEO), pay–per–click advertising (PPC), or senior care website updates and analytics. While you are aware of the … Read More
How to Rev Up Visibility of Your Home Care Website
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and whether or not searchers can find it. With so many home care agencies vying for the top spot in search results, it’s imperative to understand why content is so important and why it needs to … Read More
Creative Recruiting Marketing Ideas for Home Care Agencies: Your Home Care Agency Survival Kit
In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of American adults are currently providing care for an older loved one at home – up from 18% in 2016, an increase of 9.5 million people. This dramatic increase signals the importance … Read More
A Win/Win: Our Award-Winning Marketing Materials Make Your Agency Shine!
We’re delighted to share the news that we’ve been honored by Marketing Healthcare Today Magazine and Creative Images, Inc. with four 2019 Aster Awards: three gold and one silver. The Aster Awards recognize outstanding home health care professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind. Judged on creativity, layout and design, functionality, … Read More
How To Emphasize Quality to Overcome Home Care Cost Objections
As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart … Read More
Factors to Look for When Selecting Quality In-Home Care for Your Senior Loved One
If you’ve decided in-home care is an appropriate solution to help your parent as he or she is aging in place, you’ve probably begun completing your due diligence by asking for recommendations from friends and family members, researching online reviews for local agencies, and possibly even scheduling interviews with prospective home care agencies or individual caregivers in an effort to … Read More
In-Home Care Is Critical in the Changing U.S. Health Care Industry
Twenty-five years ago, when Allen Hager, executive chairman of Risemark and founder of Right at Home, first got into home care, 8% of the United States GDP was spent on health care. Today, it’s nearly 18% and expected to hit 20% within the next several years. Hager explains that escalating costs and a societal responsibility to provide long-term care for … Read More
How the Home Care Industry Is Working to Meet the Needs of Today’s Consumers
Choosing a home care agency for a senior loved one can be confusing. There are a number of questions that must be navigated to determine whether home care is covered through Medicare or Medicaid, and if so, how much is covered? There are also questions about the level of care needed. Does the senior need skilled nursing assistance, companionship, or … Read More
In-Home Care Is Preventative Health Care
Historically, health care in the United States has functioned by addressing crisis. For older adults, that may mean hospitalization due to illness, a chronic health condition, or a fall. Unfortunately, once a senior enters the hospital for treatment, a cycle of readmission can ensue, with patients getting better and being discharged, only to return with a complication, or similar issue. … Read More
Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency
Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More
Plan Ahead to Help Seniors Age in Place
Help Choose Home Podcast: Interview with Steven H. Landers, MD, MPH, President and CEO of the Visiting Nurse Association Health Group, Inc. While there is much uncertainty in the world today, one thing we can count on: we are all getting older. Aging brings about change, but aging doesn’t have to bring about a loss of independence as you evaluate … Read More
How Technology Is Helping Seniors Remain Safely in Their Homes
Heraclitus, the pre-Socractic Greek philosopher, said, “Change is the only constant in life.” In the field of technology, this is particularly true. And while one can argue that not all change is positive, the constant evolution of technology has provided us with a myriad of products that make our lives easier. Laurie Orlov is a tech industry veteran, writer, speaker, … Read More
The Future of Health Care Starts in the Home
Health care is evolving, and with that evolution, Arnie Cisneros, president of Home Health Strategic Management, believes there is an opportunity for the home health care industry to set itself apart as the go-to vehicle for delivering results-oriented, higher quality, lower cost care. And where can home health make this impact? In the transition phase, where patients move from hospital … Read More
Help Choose Home Podcast with Jennifer Gibson
Make Homecare a Familiar Choice What’s the biggest hurdle to getting people to help choose home for care? According to Jennifer Gibson, RN, and the Senior Clinical Specialist at Axxess Technologies in Dallas, TX, it’s the unfortunate reality that many consumers, and even referral services like hospitals and physicians, are not familiar with the industry, and therefore do not look … Read More
How e-Newsletters Bolster Home Care Referrals
Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the best referral sources for agencies. As noted in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth referrals from past and current clients and their … Read More
Facebook Marketing 2.0: Pay to Play
Ah, the good old days; we often long for their simplicity, and yet time and so-called “progress” march on. In Facebook’s glory days, we didn’t worry about fake news, algorithms, or ads. Instead, it was all about making friends, catching up, and sharing. Then businesses wanted to use Facebook to connect with consumers, so they joined the platform and started … Read More
Is Your SEO Provider Helping or Hurting Your Home Care Agency?
People get into the home care field because they have a passion for helping others, and with such aspirations, it is counter-intuitive to think that someone you hire to help your business would do something that could hurt it. However, as much as we’d love to believe that everyone who claims to be a professional in his or her field … Read More
Top 5 Blogs & Webcasts Home Care Insiders Fell for in 2017
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.” In the past year, we introduced some home … Read More
Asking People What They Think About Your Home Care Business: Not a Cake Walk, But Full of Rich Rewards
Recently, one of our staff members ordered a child’s birthday cake from a small, local bakery, requesting a dinosaur theme. Imagine her delight upon picking up the perfectly designed cake, and discovering that the baker had also included a dinosaur cupcake and small toy for the child at no charge, explaining her own son’s shared love of dinosaurs. Of course, … Read More
Build a Bounty of Good Reviews for Your Home Care Agency
As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time to reflect on the things that have brought us joy, but for home care agency owners, it’s also a good time to appreciate something that … Read More
Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More
Home Care Marketing Tip: Encourage the Sandwich Generation to Add a Side Order of Social Life
A day in the life of a baby boomer caregiver – part of the sandwich generation – consists of a delicate balancing act of shuttling kids to sports practice, dance lessons, musical instrument instructions, medical appointments, school or camp, giving her all to her career, taking care of the infinite commitments required to manage a home, and carving out as … Read More
Creating a Data-Driven Marketing Strategies for Home Care
Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More
Home Care Agencies: Here’s How to Break Through the Biggest Barrier to In-Home Care
Guest blog post by Matthew Cappell, CEO, FHS SeniorCare Payment Solutions The benefits to in-home care are undisputed: The ability to age in place where it’s most comfortable. The independence to choose when and what to eat, when and where to sleep, what activities to engage in, with whom you want to spend your time. Given the choice between remaining at home … Read More
How to Attract and Keep the Best Millennial Caregivers With These Creative Caregiver Recruiting Ideas
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More