Our fearliess leader, Merrily Orsini, is presenting a webinar with Caring.com this week! Read on to learn more and register!
Social Seniors: The New Social Media Generation
Seniors are the fastest growing age group on social media. What does that mean for home care agency marketing? Find out in our latest blog post.
Marketing Quality Drives Better Business: Show Your Home Care Agency’s Wares
What do car marketing and aging care marketing have in common? Quality. Find out more in our latest blog post.
When It Ain’t Broke, You Still Have to Fix It!
Are you making sure the windows are washed on your digital storefront? Read on to find out why keeping your website well maintained and up to date is part of doing business online.
Is Your Social Media Haunted?
Ever wonder what your blog and social media accounts have in common with a haunted house? Read on to find out.
Being a Resource: Easing the Transition to Elder Care
How can your agency be a resource and help potential clients and their families plan for the road ahead? Check out our blog post to find out.
Google’s Hummingbird Algorithm & What It Means for Your Marketing
Google has been rolling out it's new Hummingbird search algorithm recently. Find out what the changes mean for your online marketing and SEO in our latest blog post.
OIG Allows Hospitals to Pay for Care Transition Services
A recent Advisory Opinion from the OIG addresses the issue of whether a wholly-owned subsidiary of a major pharmaceutical manufacturer can assist hospitals to better coordinate care, help patients adhere to their hospital discharge plans, and avoid preventable hospital readmissions. Read on to learn more.
Marketing Partners in Care: Business Management & Scheduling Providers
Need your home care agency to run like clockwork? Learn how choosing the right partner can help.
Market Value: Marketing in This Time of Healthcare Reform
Healthcare reform has changed the way that aging care businesses market their services. Take a look at our blog to find out how to best position your company in this brave new world.
Home Care Partnerships for Marketing Success – Why Online Marketing Matters and How to Increase ROI
Why does online marketing matter? Find out in this fabulous guest post from our friends at Caring.com!
Market Value: Reduce Readmissions, Lower Costs
Home care agencies are uniquely positioned to help hospitals reduce readmissions and lower costs during these transitional times. Learn how to demonstrate your market value to hospitals in your area in our latest blog.
Fighting the Good Fight: What You Should Know About New, Potentially Damaging Home Care Regulations
There's new and potentially damaging home care legislation being proposed in California that you need to know about. Take a look at our blog post to learn more.
Market Value: New Services for a New Age
During these changing times in the home care industry, agencies should consider adding some new products and services to give them a higher market value. Check out some suggestions in our latest blog post.
Know Your Market: Marketing to Different Lifestyles
Older adults aren't just living more active lives these days, they also have different personal relationships and family dynamics than in the past. Take a look at our blog to find out how you can better market your aging care services to the LGBT community.
Know Your Market: Get Tapped In to the “New Age”
Marketing aging care services today is vastly different than it was even just a few years ago. Is your company tapped in to the new age? Find out in our blog.
WordPress Sites Under Brute Force Attacks! Protect Yourself With Regular Maintenance!
WordPress websites are facing a new hacking risk! Find out how to protect your site and keep it well maintained and backed up in our latest blog.
Know Your Market: Effective Referral Source Marketing
Effective referral marketing is essential to the growth of an aging care business. Read our blog to find out who to target and grow your referral market.
What to Expect When You’re Connecting
Technology isn't perfect, so what should you expect from your web host? Find out in our latest blog post.
Know Your Market: The High-End Client
Marketing to affluent clients means knowing your target. Learn how to effectively market to high-end clients in our latest blog.
Plays Well with Others: Social Media Marketing
How can you get your social media accounts to play well with the rest of your marketing channels? Find out in our latest blog.
Look at Me Marketing: Integrating the Right Visuals into Your Marketing Channels
Are your marketing channels worth looking at? Find out the importance if integrating visuals into your marketing in our latest blog.
Integrated Marketing: Channel Surfing for Better Results
When surfing through your marketing channels, don't skip these important “shows”!
Integrated Marketing: Putting the Pieces Together
How do you put all of your marketing pieces together to get the best results? Find out in our latest blog post!
Riding the Social Media Wave Through Google’s Many Changes
With Google's search algorithm changing like the tides, how can you keep your social media sites riding the wave? Find out in our latest blog post.