More than just visual elements, call to action buttons are actually designed with a strategy in mind. When thought through properly, they can lead to more user clicks which in turn can lead to more sales, signups or other actions on your website.
Addicted to Multi-tasking? It Could be Hurting Your Business
Did you know that multi-tasking actually decreases a person’s IQ? Find out more about how multi-tasking can harm your business and how to help.
Does your company need a social media policy?
Social media mishaps happen all the time. Who hasn't said something on Twitter or posted a status on Facebook that they later regretted? What is being said about your company on social media sites can be much more damaging.
Consistency in Design
You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!” And here is why.
Exploring Free Alternatives to Paid Software
See how you might save money on software by checking out some free alternatives to common computer applications.
Branding In The Nude
When it comes to branding, it’s important to bare it all. Find out how “branding in the nude” can create customer loyalty.
Why a CMS can make your life easier
Managing your website content can be quite easy, given that the right tools are in place from the start.
I’ve got five reasons why building your website with a CMS can help you sleep better at night and put a few dollars back in your pocket.
Tweet me! Link me in. Help….Yelp!
Does this sound inviting? It is “Social Networking”, something that is considered in today’s world a solid component for any marketing strategy. Pencil me in for some networking right now.
Looking for a quick way to safely build your email contact list?
Just like there is no one silver bullet to marketing success, there is no magic bullet when it comes to building an email contact list. The goal is to avoid SPAM and to get those customers or potential customers to open, read, link to your site and then buy! Some simple steps for success are at your fingertips.
Make your website a billboard on a superhighway
Successful marketing in 2010 is so far different from what was traditionally taught as marketing and the key is the web. Take a look at that business website if it was designed more than two years ago, and get on the internet marketing bandwagon for success.
1 square, 2 square, 3 square, FOURSQUARE! Unlock the power of location marketing
Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation. For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses! The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game?
Game Changers: Finding Ways to Make New Rules
How does a small business compete when all the odds are stacked against them? Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to get ahead. Change the rules of the game to make yourself competetive!
Direct mail vs. email. Which has the better ROI? You may be surprised…
corecubed's MOST Program Administrator, Marissa Snook, examines the return on investment of direct mail marketing and email marketing. Which method is right for your company? Read below to learn what she found and how it applies to your business.
Separating Your Business From the Field With Smart PR
Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.
Tips And Tricks to Keep Your Computer Nightmares at a Minimum
Today's computer threats have the potential to cause irreperable harm to your hardware and your data, and your business can lose countless dollars with the accompanying downtime. Here are several quick and easy tips for making your computer and your data safer in today's volitile online environment.
Get Busy Cooking When the Opportunity Presents
Gardening requires fertile ground, knowledge of your plants, and lots of patience. corecubed Creative Director Tammy Brown looks at gardening as a metaphor for successful marketing and discusses what goes into creating a bountiful harvest that translates into sales.
Grabbing the Spotlight
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are the obvious best choice in your industry. Now, how are you going to get them to sit up and take notice of you? You need focus the spotlight on your business so that your client can find you easily in the crowded marketplace.
The Mobile Internet: Make sure your web site travels well
Is your web site ready for the modern world of mobile devices and small screens? Find out what might be keeping people on the go from accessing your important information and learn how to fix it.
Storytelling as a Marketing Device
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.
Marketing Home Care: The Best Way to Manage Business Growing Pains
Your business, like a young caterpiller, will go through many stages of growth before taking flight. Who will help your business grow and spread its wings?
Finding Your Business on the Web
If a potential customer doesn't know your exact web site address, how are they going to find your business on the web? Chances are, if your site isn't optimized for the search engines, the customers will find your competitor's web site rather than yours. Did you know that only 32% of Internet users will read to the bottom of the first page of results when performing a search? (iProspect) Only 23% of searchers go to the bottom of the second page of search results, and the numbers drop for every page thereafter. And as technology changes, getting listed on the first page of results will only become more important as searches will be possible in places like your television, phone and music players.
Search engine optimization is not for the faint of heart, as the tactics to get listed on the first page of results seem to require an understanding of a whole new language, but by understanding a few basic components of search engine optimization and with a strategic Internet marketing partner like corecubed, you can be well on your way to staying ahead of the competition and getting higher rankings in search engines.
Branding 101
If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough reason to make certain you are portraying an image that will benefit your company and living up to customer expectations. If you are a small company, branding becomes that much more important in a crowded marketplace. Creating positive and memorable positioning of your product or service in the minds of current and potential customers will help you to rise above the competition.
corecubed can help.
Having a skilled media relations professional who understands branding and the best ways to communicate your key messages is crucial. corecubed communications has experts on demand who will help you create and implement a branding strategy. We specialize in integrating your business needs with the best strategies for success using marketing+design+PR to provide business communications that sell. Our team of marketing and PR professionals provides quality services that are unsurpassed at any agency price.
Our strategic marketing communications capabilities range from strategic planning to full implementation of marketing and public relations plans, including total design across all media. We can fulfill all of your communication needs.
Let me Introduce Myself. I’m the Customer.
Have you ever tried to sell a freezer to an Eskimo?
What about life insurance to a five-year-old? Roast beef to a vegetarian? An umbrella to a friend living in the Sahara? Flea spray to a woman with no pets? A parachute to the captain of a deep sea fishing vessel?
To successfully negotiate these sales would be a nearly impossible effort. Why? Because they all have one thing in common. In each situation, the merchant would be trying to sell something the prospective buyer doesn't want or need. She'd be marketing her product to the wrong people. Eskimos don't need freezers – and what would a sea captain do with a parachute? Jump off the nearest island?
It would be foolhardy to attempt these sales. In essence, it would be as if the merchant had forgotten one of the most important rules of marketing: knowing the customer.
Avoid Marketing Pitfalls – Try a Winning Strategy Instead
Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When it comes to uniqueness, your competitors can't touch your creation – there's nothing else like it on the market. You've got a full inventory (or set process), an eager sales force and a logistics network that is second to none.
Now all you have to do is get the word out to all of your potentially eager customers.
Getting the money to market your product is easy. Developing a solid marketing plan that gives you the most for your buck, well, that's another story. How can you maximize your return on investment?
You might start by avoiding the following marketing mistakes…
Where’s Your Home Care Marketing Going?
“If you fail to plan, then you are planning to fail.”
“If you don't know where you're going, you'll end up somewhere else.”
Ever heard either of those quotes? They're so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You've got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?
It's true that time is always a concern. But, if you want to find marketing success, you've got to take time to plan. We can't emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus – the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.