So, you have developed a fantastic product or service, you’ve identified your target audience, and you are ready to tell the story of your company in order to bring more business through your front door. Now, how are you going to get the attention of your consumer?
In show business, the spotlight tells you where you should put all of your attention when looking at a crowded stage. The important characters or performers are in the center of the stage, camera focused in, spotlight trained. You are told exactly who to pay attention to. In business, the same principles apply, but you have to seek out the eye of your audience and grab their attention. You may not have a physical stage in front of your audience, but you do have a variety of virtual raised platforms to promote your business online.
- You have social media. This can act as a teaser to bring your audience through the gate and towards the main stage. You get the attention of your customer with daily contact that is informative, entertaining, thought-provoking, or useful. Through Twitter, Facebook, or other mediums, you are waving your audience over and attracting their interest. Grab the spotlight by showing them what an expert your company is, how fantastic your product or service is, or giving them helpful tips they can put to use immediately. Then, make use of their valuable time by driving them directly to your main stage with links to your website.
- You have email campaigns. These regular touches of your contacts are a longer conversation than your social media, but serve a similar role. You can go into greater detail about industry news, developments within your company, and exciting promotions your customer can take advantage of. This is the virtual equivalent of flyers or promotional brochures that tell your audience why your main performance is worth watching and tells them where they can catch the next show. Again, drive these customers back to your website where they can see you on the main stage, telling the story in your voice.
- Finally, you have your website. On your site you can go into great detail telling the story of your company, how you have differentiated yourself from the industry, and why you are the perfect choice for your potential customers. If your website is nothing more than a phone number and a graphic, you are squandering your time spent on stage. It must be dynamic, engaging, interesting, and informative. For many people, this will be the first time they see your performance, and it needs to reflect what makes you great. This is your big moment in the spotlight and you have to make the most of it.
At corecubed we specialize in getting your audience into the tent to watch your big show, and making your performance a success. We provide the promotional materials, the set design, the sneak previews, and the spotlight. Are you ready to get on stage and tell your story?