We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind. Judging is based on creativity, layout and design, functionality, message effectiveness, production quality … Read More
Top 10 Home Care SEO Tips for Increasing Traffic to Your Website
If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a better executed SEO presence and strategy. Do a quick search – do your competitors appear in more search results than your agency? Do they appear higher up on the … Read More
Sizing Up the Competition and Assessing Your Agency’s Weaknesses
In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business in the first place. But how do you know if every inquiry that comes into your agency is being handled with a first-rate level of care? And, how can you accurately set the bar for excellence if you don’t know what competitors are offering? One of … Read More
Selling in Place: Strengthening Relationships During the COVID-19 Crisis
COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is a time of adjustment for everyone, there are crucial steps your home care agency sales and outreach team can take now to strengthen key relationships, … Read More
Score More Runs for Your Agency with the Right Coach
With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of … Read More
Home Care Nation: Will Your Agency Get the First Impression Rose?
Whether you’ve been part of Bachelor Nation since the show launched 19 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom home care agencies can glean about making the best first impression and standing out from the competition. In the show, contestants pull out all the … Read More
Improve Your Home Care Inquiry Management Process in 2020 with These Tips!
We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More
Changes in the Home Care Industry Provide Opportunities for Growth
Paul Kusserow is the President and Chief Executive Officer for Amedisys, the largest independent provider of home health, hospice and personal care services in the United States. As an industry veteran, Kusserow recognizes the growing pains and opportunities associated with change in the home health industry. Kusserow highlights two changes in the home health industry: one, the introduction of patient … Read More