What Apple’s iOS14.5 Means for Marketing Home Care Ads on Facebook

If you’re an iPhone user, chances are that by now you’ve received a notification or heard about Apple’s latest update, iOS14.5, which was released in late April after several weeks of anticipation from the digital marketing communities. While iOS14.5 prioritizes helpful new ways to experience some of the iPhone’s most popular applications and features, the spotlight has shone brightly on … Read More

Increase Home Care Client Conversion Rates with Warm Messaging

Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More

Using Google Ads to Market Home Care

Using Google Ads to Market Home Care

Type any inquiry into Google and you will be instantly inundated with thousands of search results. The goal for any business is to be found by potential customers by appearing as high as possible in search results. For home care companies, this pairs consumers actively looking for home care with agencies that offer those services. In this competitive industry, how … Read More

Applying What Aristotle Knew About Persuasion to Home Care Sales

Applying What Aristotle Knew About Persuasion to Home Care Sales

The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More

SEO + Online Reviews = The Perfect Pairing for Elder Care Marketing

SEO + Online Reviews = The Perfect Pairing for Elder Care Marketing

For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to elderly consumers and their family members during a time of social distancing and isolation. Though the importance … Read More

Trust Marks: Signals That Build Consumer Confidence in Your Home Care Agency

Trust Marks: Signals That Build Confidence in Your Home Care Agency

When searching for care for a loved one, consumers are faced with myriad choices. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are consistently met? The answer is trust marks. A trust mark is a green light for consumers and referral … Read More

Top 5 Dos and Don’ts of Email Marketing for Home Care Agencies

With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward in marketing to seniors and their family members. As you work on this, be sure not to overlook a fundamental digital tool that plays a crucial role in your agency’s ability to nurture and convert prospects into … Read More

Porch Visits in a Pandemic: Lessons Learned at the Feet of the Elderly

Porch Visit in a Pandemic

At corecubed, we’re not just your aging care marketing partner; we share your passion for changing the face of aging, for honoring our elders, and for striving to enhance quality of life for those who have spent a lifetime enhancing ours. Of course, this is easier said than done on a typical day in a typical world, but throw in … Read More

10 Must-Reads for Anyone Who Works in Home Care

While it looks totally different this year, September still heralds the start of the school year and a season that we associate with learning. To that end, we want to share some reading recommendations from some of our team members and home care agency clients – books that have helped shape and elevate their views of older adults, advanced their … Read More

Our Latest Home Care Marketing Awards: Helping Our Clients Shine

We’re delighted to announce our recent winning of 12 National Mature Media Awards℠, honoring the nation’s best marketing, communications, educational materials, and programs for older adults.  Winners were chosen by a distinguished panel of judges from across the U.S. who hold years of experience and expertise in the mature market industry. Gold Award recipients (including corecubed) represent the top five percent … Read More

Resources to Help Home Care Agencies Navigate COVID-19

With the COVID-19 pandemic continuing to dominate the healthcare landscape, and with increased awareness around the essential services home care companies provide, it’s important for home care agencies to position themselves as local leaders who are equipped and prepared to keep both clients and caregivers safe. To help in this endeavor, we’ve compiled the following trusted resources:  How a home care … Read More

Ask the Home Care SEO Experts

Ask the Home Care SEO Experts

“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!”   Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting.   Unfortunately, these promises are highly unrealistic.   To learn more about an effective home care SEO strategy and why SEO makes a … Read More

Your Award-Winning Partner for Outstanding Home Care Marketing and Sales

2020 Aster Awards

We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind.  Judging is based on creativity, layout and design, functionality, message effectiveness, production quality … Read More

Top 10 Home Care SEO Tips for Increasing Traffic to Your Website

Top 10 Home Care SEO Tips

If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a better executed SEO presence and strategy. Do a quick search – do your competitors appear in more search results than your agency? Do they appear higher up on the … Read More

Sizing Up the Competition and Assessing Your Agency’s Weaknesses

In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business in the first place.  But how do you know if every inquiry that comes into your agency is being handled with a first-rate level of care? And, how can you accurately set the bar for excellence if you don’t know what competitors are offering?   One of … Read More

Selling in Place: Strengthening Relationships During the COVID-19 Crisis

Selling in Place: Strengthening Relationships During COVID-19

COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is a time of adjustment for everyone, there are crucial steps your home care agency sales and outreach team can take now to strengthen key relationships, … Read More

Score More Runs for Your Agency with the Right Coach

With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of … Read More

Home Care Nation: Will Your Agency Get the First Impression Rose?

home care first impression

Whether you’ve been part of Bachelor Nation since the show launched 19 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom home care agencies can glean about making the best first impression and standing out from the competition. In the show, contestants pull out all the … Read More

Improve Your Home Care Inquiry Management Process in 2020 with These Tips!

inquiry management

We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More

Changes in the Home Care Industry Provide Opportunities for Growth

home care marketing solutions

Paul Kusserow is the President and Chief Executive Officer for Amedisys, the largest independent provider of home health, hospice and personal care services in the United States. As an industry veteran, Kusserow recognizes the growing pains and opportunities associated with change in the home health industry. Kusserow highlights two changes in the home health industry: one, the introduction of patient … Read More