“If you fail to plan, then you are planning to fail.”
“If you don’t know where you’re going, you’ll end up somewhere else.”
Ever heard either of those quotes? They’re so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You’ve got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?
It’s true that time is always a concern. But, if you want to find marketing success, you’ve got to take time to plan. We can’t emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus – the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.
Three-Step Home Care Marketing Map
With just three steps and one sheet of paper to prioritize some pertinent goals and action steps, you’ll have a miniature road map to get you moving in the right direction.
The Three-Step Marketing Map is based on three simple questions that will help you cut to the chase:
- What are my top three goals?
- What is the most important task that will help me reach each goal?
- What resources do I need to make those three things happen?
Just like a three-legged stool, this simple marketing practice will not stand up if you don’t tackle all three areas. Let’s examine each.
What are my home care marketing goals?
Out of all the things you want to accomplish for your business, what are the three most important? We suggest focusing on goals that relate to your core customer because they are the lifeblood of your business.
For instance, do you want to:
- Attract new customers?
- Increase repeat business?
- Drive traffic to your web site?
- Add a product or service?
- Enhance sales of an existing product?
- Find your ideal customer?
Pick three focus areas and set a benchmark and a timeline to achieve it. As an example, a measurable goal would be, “We want to add 10 new customers in the next two months.”
What is your most important home care marketing task?
Now that you know what you want to accomplish, figure out the single most important task you need to do to accomplish it. It may be a one-time action or something that will be completed on an ongoing basis.
Using our previous example, if your goal is to add 10 new customers in the next two months, you may decide that the most important task is creating some targeted advertising on a web site that is popular with your target audience.
Be sure that in the process of completing this step, you have a good reason for choosing this task. Backing up your choice with some facts will be important as you communicate the need for this task to others within your business.