“If you fail to plan, then you are planning to fail.”
“If you don't know where you're going, you'll end up somewhere else.”
Ever heard either of those quotes? They're so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You've got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?
It's true that time is always a concern. But, if you want to find marketing success, you've got to take time to plan. We can't emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus – the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.