Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More
Applying What Aristotle Knew About Persuasion to Home Care Sales
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More
Improve Your Home Care Inquiry Management Process in 2020 with These Tips!
We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for improvements in the year ahead. In particular, it’s the perfect opportunity to ensure your agency is handling the influx of home care inquiry calls typically … Read More
How corecubed Clients Are Growing Home Care Sales with Customized Sales Training
“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More
Is Your Blog Attracting Home Health Care Leads?
Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home health care leads are searching for services … Read More