In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More
Increase Client Conversion Rates in Home Care Advertising with Warm Messaging
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your paperwork across the cavernous countertop, along with the appropriate ID. The interaction is completed in a transactional manner, and you’re on your way. Now contrast … Read More
Building an Efficient Team for Your Senior Loved One: Care Managers, Caregivers and Technology
Peter Sosnow, Integration Leader for Humana at Home, was literally born into a home care family. His father, Larry, started Patient Care, Inc., a home health care company providing services in New York and New Jersey. Because of his family’s background in the industry, it seems only natural that Sosnow would choose home health as a career path. In his … Read More
The Importance of Selecting an Accredited In-Home Care Agency for Your Senior Loved One
The ever-increasing population of older adults who are choosing to age at home has driven an explosion of the home care industry. Just try searching the web for “home care in my area” and dozens of adult care options are presented. Choosing a home care agency is a deeply personal decision. After all, you’re entrusting them with the care of … Read More