Zen and the Art of Home Care Sales and Marketing Alignment

Art of Home Care Sales

It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More

Conquer Your Greatest Home Care Sales Challenges

home care sales

Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present in the home care industry. No matter how skilled you are or how practiced your pitch is, home care sales is the most competitive it … Read More

Brownies and Tchotchkes: How Not to Nurture a New Referral Relationship

referral

Making new friends is easy; it’s keeping them that takes work, not only in your personal life but in the business world. A new business relationship requires attention and nurturing in order to grow, just like a personal one. In the home care industry, salespeople often receive training on how to schmooze with potential referral partners, but not much training … Read More

Get a LEG Up on the Competition with Our Simple Home Health Care Sales Acronym

Home Care Sales

It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures  company longevity and the potential to not only enjoy a successful business, but to know that your agency is having a direct impact on quality of life for older adults. But as … Read More