If you’re a fan of crime dramas (seriously, who isn’t?), then you are familiar with the evidence board. You know, the giant board in the police station with all of the suspects and clues on it and a line linking them together? A smart detective likes to see how the evidence links up, because often things connect in surprising ways.
Surprising connections are plentiful in the world of SEO too. One of the most notable is the link between SEO and email marketing. Email and SEO exist in different online realms, which is why not many detectives think to connect the two. And while emails themselves don’t directly impact website rankings, you’d be surprised at how smart marketers can use email marketing to improve their website’s SEO by:
- Linking newsletter articles to blogs: A key point many people miss when creating marketing content is how multipurpose it can be. If you’re writing content for your agency’s newsletter, remember that the same content can work as a blog post too. A great way to keep your newsletters succinct while encouraging readers to follow the clues back to your website is to include a teaser of the article, and then link readers to the full article on your blog. This helps increase website visitors, which helps improve your website ranking.
- Encouraging engagement with email: If you’ve recently written a blog post on the “Top Ten Benefits of Home Care,” sharing that article via your newsletter or an eblast sends more visitors to your website. Want to enhance that opportunity even more? Encourage engagement with a call-to-action. Ask readers to forward your email, share it on social media, or leave a comment on the blog post. When readers share your content and cause others to visit your website and company social pages, search engines see that your audience is engaged and reward you for it by giving your site a better ranking.
- Posting newsletter archives on your website: After working so hard on a newsletter each month, it’s almost sad to think that all that content is just gone. However, as we’ve said before, content can always be repurposed. It doesn’t have to become a cold case! Adding a newsletter archive to your website allows you to keep your content available for new and existing website visitors, and by regularly updating your newsletter archive page each month, you send signals to Google to reindex the page, thus giving your SEO a boost.
If you’ve never connected email marketing to SEO benefits, now is the time to make the link and start leveraging your email list in a way that boosts your search engine rankings. corecubed’s email marketing and SEO experts have done the detective work and know how to make all of your online content work together to increase your business. Contact us today to learn more about how we can make the most out of your content.