In the good ole' days, marketing used to be one-way messaging. Simple stuff. You have a product or service and you tell folks about it. Now, with the advent of social media, marketing is becoming two-way – customers finding YOU when they are seeking products or services. And they are not quiet about the experience.
Marketers, however, are the guardians of a company's brand. So how do you walk the two-way street of social media marketing, keep the brand intact, and use new technology to your benefit?