SEO and PPC: How Home Care Agencies Are Using Search Strategies to Soar

For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC can boost traffic to your … Read More

Is Your SEO Provider Helping or Hurting Your Home Care Agency?

Home Care SEO Provider

People get into the home care field because they have a passion for helping others, and with such aspirations, it is counter-intuitive to think that someone you hire to help your business would do something that could hurt it. However, as much as we’d love to believe that everyone who claims to be a professional in his or her field … Read More