I am the parent of a young human who is about to become a teenager. Already you might be wondering what this has to do with marketing aging care services. Just hang in there and I promise to get you there. If you have ever been in my shoes (God bless you), you know that there are several things you realize in the time directly approaching a child’s entry into teendom.
First, you become acutely aware that you are no longer “relevant” when it comes to knowing or “understanding” music, fashion trends, slang, social media, and a sundry list of other interests you might have shared with your child when she loved the Wiggles and shopping at Gap Kids. Of course, you are still quite relevant when it comes to food, shelter, money, provision of technological devices, and so on. But for everything else, you are so not cool.
The second thing you realize as your child approaches this milestone is that nothing you have to contribute is recent enough information to be considered worthy of note. To your soon-to-be-teenager, your younger years seem like ancient history. The concept of recency for a pre-teen is what happened this week, today, or what’s happening now, not what happened when her 40-something-year-old mother faced the very same issues in a covered wagon.
To that end, pre-teens and search engines have a lot in common. Both are interested in relevant and recent information. Search engines rank websites higher when those websites are adding relevant and recent content. The best way to achieve relevancy is to write about topics related to aging care that are educational and helpful to your potential and current clients and referral sources. The best way to achieve recency is to post a new blog on your website weekly, or at the very least, every other week.
Right now, more people of all ages use mobile devices such as tablets and smart phones to search for goods and services – and that includes those who are looking for aging care services like home care, home health, skilled nursing, assisted living, retirement communities, and the like. When an adult son or daughter of a senior in need of care searches on his or her mobile device or computer for those services, will your company come up in the search returns? If you are not adding relevant and recent content to your website with regularity, you are greatly hurting your chances of being found. Of course, there are other tactics that also factor into improving SEO for your website, but these are two very important strategies for improving SEO that many companies ignore.
But here’s where pre-teens and search engines like Google are not alike. With my pre-teen, I’m pretty sure I won’t be relevant (a.k.a. cool) for another five to ten years. With search engines, I can achieve results for my SEO clients by following the guidelines outlined above combined with other best practice SEO strategies – and all clients think results are pretty cool.
SEO is ever-evolving as Google’s algorithms change to improve users’ search experience. To learn more about how you can improve your findability on the web, contact corecubed’s SEO experts. We stay on top of SEO trends and best practices for you, so you can spend time running your business.