Much of home care marketing involves using content to showcase how your agency helps seniors and family caregivers in need of support at home. After all, targeting clients is essential for a growing business. Agencies should nurture and give thanks throughout the year for new leads and existing clients alike. However, as we think about being thankful this time of year, there is a demographic that shouldn’t be neglected — caregivers.
The need for in-home care services is on the rise, but, unfortunately, so is the need for caregivers. This critical need has many agencies scrambling to find ways to better recruit and retain a quality team. Allocating some marketing efforts toward showing gratitude can go a long way. Successful home care agencies know how to demonstrate their values and show support and appreciation for caregivers. The result is improved recruitment and retention.
