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Much of home care marketing involves using content to showcase how your agency helps seniors and family caregivers in need of support at home. After all, targeting clients is essential for a growing business. Agencies should nurture and give thanks throughout the year for new leads and existing clients alike. However, as we think about being thankful this time of year, there is a demographic that shouldn’t be neglected — caregivers.

The need for in-home care services is on the rise, but, unfortunately, so is the need for caregivers. This critical need has many agencies scrambling to find ways to better recruit and retain a quality team. Allocating some marketing efforts toward showing gratitude can go a long way. Successful home care agencies know how to demonstrate their values and show support and appreciation for caregivers. The result is improved recruitment and retention.

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Does your agency view caregivers as replaceable commodities or priceless assets? While it’s easy to give a knee-jerk answer for the latter, it’s worth some serious self-reflection. Viewing caregivers as assets will drive you to invest in your caregivers in ways that boost your recruitment and retention. And if you can solve recruitment and retention, most other problems in your agency tend to work themselves out, at least in the current hiring climate.

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It is our greatest honor to serve care companies across the United States and Canada with services to expand their reach. Thank you for the work you do daily to provide essential services to others, and for allowing us to partner with you in this industry’s evolution and growth.

corecubed | 800.370.6580 x1 |
info@corecubed.com

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corecubed
700 Pole Creasman Road
Asheville, North Carolina 28806-9590
United States
(800) 370-6580