Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked – the pixel.
The Facebook pixel is a piece of code that you place on your website that can help improve the performance of your Facebook ads. This code gathers data that can help you better understand the actions customers take when they interact with your Facebook ads.