The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your audience, and positioning your agency as the best solution.
When leveraged artfully, persuasion is a powerful tool that helps a home care agency build relationships and influence growth. Persuasion is centered around four fundamental principles that are as relevant today as when Aristotle outlined them more than 2,000 years ago.