The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your audience, and positioning your agency as the best solution.

When leveraged artfully, persuasion is a powerful tool that helps a home care agency build relationships and influence growth. Persuasion is centered around four fundamental principles that are as relevant today as when Aristotle outlined them more than 2,000 years ago.

Boost Your Caregiver Recruitment Efforts


Recruiting and retaining top talent has long been a major hurdle for home care agencies. Since the pandemic began, the number of older adults in need of care at home has exploded, and many agencies are finding the need to turn away clients due to caregiver shortages.

Discover some of the latest statistics from the 2020 Home Care Pulse Benchmarking Study, and some key tactics to implement today to meet the growing demand for the services you provide.

corecubed Online and On-Demand

corecubed On-Demand

March 16 – Home Care Growth Summit by Home Care Pulse
3:00 – 3:45PM EDT

What Should a Home Care Sales and Marketing Budget Look Like?

March 17 – Agency Momentum Series by HCAOA
2:00 – 3:00PM EDT

Online Review Strategy: More Than Just Good Luck

corecubed On-Demand

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.

Facebook Twitter LinkedIn YouTube Pinterest

corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States