SEO and PPC Strategies

In the recently released Home Care Pulse 2018 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 117 million Americans will need care by 2020. This dramatic increase in the older adult population signals the importance of a recruitment marketing strategy to attract current caregivers and newcomers to the career. While there is no magic bullet to solve these epic industry issues, there are proven recruitment marketing strategies that can be implemented to turn them into opportunities.

Check out our recent blog article to discover what these strategies are and how they can help your home care agency survive.

Extra, Extra, Read All About It! Gain Community Trust Via PR

In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through referrals from friends and family, online reviews, and something many agencies don’t consider: public relations. So, what exactly is PR – and how can your agency tap into it?


corecubed On the Road, Online, and On-Demand

Find out where you can learn from our team of home care marketing experts!

corecubed On the Road

July 31 – HCAF’s HomeCareCon
Championsgate, FL
The Power Is in the Plan: How a Detailed Sales Strategy Will Give Your Agency the Muscle for Success

Oct 13-15 – NAHC Annual Conference
Seattle, WA
Poised for Growth: Developing a Strategic Sales Plan

Sep 23 – HCAOA 2019 Annual Leadership Conference
Tuscon, AZ
Developing a Sales Team that Delivers Results

Nov 11DecisionHealth’s 22nd Annual Private Duty Conference & Expo
Las Vegas, NV
Solving the SEO Puzzle: How Anyone at Your Agency Can Be a Piece of the Solution

corecubed On the Road

Oct 3Webinar with
2:00pm – 3:00pm EDT
Crack the Code: What Does It Take to Grow in Home Care?

corecubed On-Demand

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States